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Audio playback not supported in this browser. For marketing professionals, mastering on-page optimization isn’t just about ranking; it’s about connecting with your audience precisely when they’re looking for what you offer, transforming mere visibility into tangible business growth. But how do you cut through the noise and ensure your content truly shines in the search results?
Key Takeaways
Conduct a comprehensive keyword audit using Ahrefs or Semrush to identify high-intent, low-competition terms with a minimum search volume of 500 per month.
Implement a structured content outline using a minimum of H2 and H3 tags, ensuring primary keywords appear within the first 100 words and secondary keywords are distributed naturally throughout the text.
Optimize all images for web performance by compressing them to under 100KB using TinyPNG and adding descriptive alt text that includes relevant keywords.
Achieve a minimum PageSpeed Insights score of 90 for mobile and desktop by aggressively optimizing assets and implementing lazy loading for images and videos.
1. Conduct a Deep-Dive Keyword Audit and Intent Analysis
Before you write a single word, you need to understand exactly what your audience is searching for and, more importantly, why . This isn’t just about finding high-volume keywords; it’s about uncovering the intent behind those queries. I’ve seen too many professionals skip this foundational step, only to wonder why their beautifully written content never gains traction. Your goal here is to identify a primary target keyword, several closely related secondary keywords, and long-tail variations.
My go-to tools for this are Ahrefs and Semrush . Let’s say we’re optimizing a page for a B2B SaaS company offering project management software. I’d start by plugging “project management software” into Ahrefs’ Keyword Explorer.
Ahrefs Settings & Workflow:
Navigate to Keywords Explorer .
Enter your broad topic (e.g., “on-page optimization marketing”).
Select your target country (e.g., “United States”).
Click “Search.”
Filter by Keyword Difficulty (KD) : I usually start with 0-30 for new content or less authoritative sites, gradually increasing for established domains.
Filter by Search Volume : Set a minimum of 500 to ensure there’s enough traffic potential.
Review the “Matching terms” and “Questions” reports. Look for terms with clear commercial or informational intent.
Screenshot Description: An Ahrefs Keyword Explorer screenshot showing results for “on-page optimization marketing.” The filters are set to KD 0-30 and Volume >500. Highlighted keywords include “on-page seo checklist for beginners,” “how to do on-page seo for blog posts,” and “local on-page seo techniques.”
Pro Tip: Don’t just look at the numbers. Manually search your top 5-10 candidate keywords on Google. What kind of content ranks? Are they articles, product pages, or local listings? This reveals user intent. If you’re writing an article about “best marketing strategies” but the SERP is dominated by comparison sites and product reviews, your informational article might struggle to compete, regardless of its quality. Adjust your keyword or content type to match intent.
Common Mistake: Focusing solely on high-volume keywords. A keyword with 50,000 searches per month but a Keyword Difficulty of 90 is often a waste of effort for many businesses. A lower-volume, higher-intent, and lower-difficulty keyword (e.g., “affordable small business marketing Atlanta”) will convert far better and be easier to rank for. It’s about quality, not just quantity.
2. Craft Compelling, Keyword-Rich Meta Titles and Descriptions
Your meta title and description are your content’s storefront window. They are often the first, and sometimes only, impression a searcher gets of your page. They need to be irresistible. I once had a client, a B2B cybersecurity firm, whose meta titles were bland, generic, and completely devoid of keywords. We rewrote them, incorporating their primary service keywords and a strong call to action, and saw their click-through rates (CTR) jump by an average of 1.5% across their top 20 pages within a month. That’s a significant increase in organic traffic without any change to their rankings.
Meta Title ( tag):</strong></p>
<ul>
<li><strong>Length:</strong> Aim for 50-60 characters (pixel width matters more, but this is a good general guideline). Google typically truncates titles around 600 pixels.</li>
<li><strong>Primary Keyword:</strong> Include your primary keyword as close to the beginning as possible.</li>
<li><strong>Brand Name:</strong> Include your brand name, usually at the end, separated by a pipe (|) or hyphen (-).</li>
<li><strong>Compelling Language:</strong> Use action verbs, numbers, or emotional triggers (e.g., “Guide,” “Tips,” “Secrets,” “Boost”).</li>
<li><strong>Example:</strong> <code><title>On-Page Optimization Best Practices for Marketing Pros | [Your Brand Name]</title></code></li>
</ul>
<p><strong>Meta Description ( tag):</strong></p>
<ul>
<li><strong>Length:</strong> 150-160 characters (around 920 pixels).</li>
<li><strong>Primary & Secondary Keywords:</strong> Naturally weave in your primary and secondary keywords. While not a direct ranking factor, they can be bolded in search results if they match a user’s query, increasing CTR.</li>
<li><strong>Value Proposition:</strong> Clearly state what the user will gain by clicking. What problem does your page solve? What unique insights does it offer?</li>
<li><strong>Call to Action (Optional but recommended):</strong> Phrases like “Learn More,” “Discover How,” or “Get Started.”</li>
<li><strong>Example:</strong> <code><meta name="description" content="Master on-page optimization with our expert guide for marketing professionals. Discover proven strategies to rank higher, attract more traffic, and boost conversions in 2026. Learn more!"></code></li>
</ul>
<aside class="related-callout"><span class="related-callout-label">Related Reading</span><a href="https://organicgrowthstudio.com/on-page-optimization-2026-s-new-strategic-imperative/">On-Page Optimization: 2026’s New Strategic Imperative</a></p>
<p class="related-callout-excerpt">This article delves deeper into the evolving importance of on-page optimization for future marketing strategies.</p>
</aside>
<h2 id="section-4">3. Optimize Your Page Content for Readability and Keyword Integration</h2>
<p>Content is king, they say, but only if it’s readable and strategically optimized. This means more than just stuffing keywords; it means creating a logical, easy-to-digest flow that provides real value. My team always emphasizes the “inverted pyramid” style for informational content: critical information first, then supporting details. This mirrors how people consume online content.</p>
<ul>
<li><strong>Keyword Placement:</strong>
<ul>
<li><strong>First 100 Words:</strong> Your primary keyword should appear within the first 100 words of your content. This signals to search engines (and readers) what the page is about immediately.</li>
<li><strong>Headings (H2, H3, H4):</strong> Incorporate variations of your primary and secondary keywords naturally into your subheadings. This creates a clear content hierarchy.</li>
<li><strong>Body Text:</strong> Distribute your keywords and latent semantic indexing (LSI) keywords (related terms) throughout the body text. Don’t force them; if it sounds unnatural, rephrase.</li>
</ul>
</li>
<li><strong>Content Structure:</strong>
<ul>
<li>Use <strong>short paragraphs</strong> (2-4 sentences). Long blocks of text are intimidating.</li>
<li>Employ <strong>bullet points and numbered lists</strong> to break up information and make it scannable.</li>
<li>Utilize <strong>bold text</strong> to highlight key phrases and takeaways.</li>
<li><strong>Internal Linking:</strong> Link to other relevant pages on your site using descriptive anchor text. This helps search engines understand your site’s structure and passes “link equity.” For instance, if I were discussing local marketing, I’d link to our detailed guide on <a href="https://example.com/local-seo-strategies" target="_blank" rel="noopener">local SEO strategies</a>.</li>
</ul>
</li>
<li><strong>Word Count:</strong> While there’s no magic number, longer, more comprehensive content (1500-2500 words for many topics) often performs better because it has the potential to cover a topic more thoroughly and rank for more long-tail keywords. According to <a href="https://blog.hubspot.com/marketing/blog-post-length" target="_blank" rel="noopener">HubSpot research</a>, blog posts between 2,100-2,400 words tend to generate the most organic traffic.</li>
</ul>
<div class="pro-tips">
<p><strong>Pro Tip:</strong> Use the “People Also Ask” section in Google search results for your primary keyword. These questions are goldmines for H2 and H3 subheadings, ensuring your content directly addresses common user queries. Incorporate answers to these questions into your content, and you might even snag a featured snippet.</p>
</div>
<div class="bar-chart-container">
<div class="chart-title">On-Page SEO Factors Driving Conversions</div>
<div class="bar-chart-item">
<span class="bar-label">Relevant Content</span></p>
<div class="bar-track">
<div class="bar-fill" style="width: 92%"></div>
</div>
<p> <span class="bar-value">92%</span>
</div>
<div class="bar-chart-item">
<span class="bar-label">Clear CTAs</span></p>
<div class="bar-track">
<div class="bar-fill" style="width: 85%"></div>
</div>
<p> <span class="bar-value">85%</span>
</div>
<div class="bar-chart-item">
<span class="bar-label">Page Speed</span></p>
<div class="bar-track">
<div class="bar-fill" style="width: 78%"></div>
</div>
<p> <span class="bar-value">78%</span>
</div>
<div class="bar-chart-item">
<span class="bar-label">Mobile Responsiveness</span></p>
<div class="bar-track">
<div class="bar-fill" style="width: 70%"></div>
</div>
<p> <span class="bar-value">70%</span>
</div>
<div class="bar-chart-item">
<span class="bar-label">Internal Linking</span></p>
<div class="bar-track">
<div class="bar-fill" style="width: 63%"></div>
</div>
<p> <span class="bar-value">63%</span>
</div>
</div>
<h2 id="section-5">4. Optimize All Visual Assets: Images and Videos</h2>
<p>Images and videos aren’t just for aesthetics; they’re critical on-page elements that contribute to user experience, page speed, and even direct search visibility. Neglecting them is a rookie mistake that can tank your rankings and alienate visitors. I recall a project for a regional healthcare provider in Atlanta, near Piedmont Hospital. Their website was beautiful but loaded like a snail because of unoptimized images. We compressed their entire image library, and their average page load time dropped from 7 seconds to under 2 seconds, which directly correlated with a 15% increase in appointment requests.</p>
<ul>
<li><strong>Image Compression:</strong>
<ul>
<li>Before uploading, compress all images. Tools like <a href="https://tinypng.com/" target="_blank" rel="noopener">TinyPNG</a> or <a href="https://compressjpeg.com/" target="_blank" rel="noopener">CompressJPEG</a> are excellent. Aim for file sizes under 100KB for most images.</li>
<li>Use modern formats like WebP where possible, as they offer superior compression without quality loss.</li>
</ul>
</li>
<li><strong>Descriptive Filenames:</strong>
<ul>
<li>Instead of <code>IMG_20260315_12345.jpg</code>, use <code>on-page-optimization-checklist-marketing.webp</code>. This helps search engines understand the image content.</li>
</ul>
</li>
<li><strong>Alt Text (Alternative Text):</strong>
<ul>
<li>This is crucial for accessibility and SEO. Describe the image accurately and naturally incorporate your keywords.</li>
<li><strong>Example:</strong> <code><img src="on-page-optimization-checklist-marketing.webp" alt="Detailed checklist for on-page optimization best practices for marketing professionals"></code></li>
<li>Avoid keyword stuffing in alt text; it should still make sense to a visually impaired user.</li>
</ul>
</li>
<li><strong>Lazy Loading:</strong>
<ul>
<li>Implement lazy loading for images and videos that are not immediately visible on page load. This significantly improves initial page speed. Most modern content management systems (CMS) like WordPress offer this functionality out-of-the-box or via plugins.</li>
</ul>
</li>
<li><strong>Video Optimization:</strong>
<ul>
<li>Host videos on platforms like <a href="https://vimeo.com/" target="_blank" rel="noopener">Vimeo</a> or YouTube and embed them, rather than hosting them directly on your server. This offloads bandwidth and processing.</li>
<li>Add a descriptive title, tags, and description to your embedded videos.</li>
</ul>
</li>
</ul>
<aside class="related-callout"><span class="related-callout-label">Related Reading</span><a href="https://organicgrowthstudio.com/2026-marketing-content-calendars-cut-15-time/">2026 Marketing: Content Calendars Cut 15% Time</a></p>
<p class="related-callout-excerpt">Learn how structured planning can save time and improve content quality, leading to better optimization results.</p>
</aside>
<h2 id="section-6">5. Ensure Technical On-Page Hygiene with Schema Markup and Core Web Vitals</h2>
<p>This is where the rubber meets the road for technical on-page optimization. It’s not about what users <em>see</em>, but what search engines <em>understand</em>. Schema markup provides context, and Core Web Vitals ensure your site performs like a finely tuned machine. My firm, based right here in the Perimeter Center area of Atlanta, frequently works with SaaS companies. We often find that even sophisticated tech companies overlook basic schema implementation, missing out on rich snippet opportunities that dramatically boost visibility in SERPs.</p>
<ul>
<li><strong>Schema Markup:</strong>
<ul>
<li>Implement relevant <a href="https://schema.org/" target="_blank" rel="noopener">Schema.org</a> markup. Common types include <code>Article</code>, <code>FAQPage</code>, <code>HowTo</code>, <code>LocalBusiness</code>, <code>Product</code>, and <code>Review</code>.</li>
<li>Use <a href="https://developers.google.com/search/docs/appearance/structured-data" target="_blank" rel="noopener">Google’s Structured Data Markup Helper</a> or plugins (like Yoast SEO for WordPress) to generate the JSON-LD code.</li>
<li>Test your implementation with <a href="https://search.google.com/test/rich-results" target="_blank" rel="noopener">Google’s Rich Results Test</a> to ensure it’s valid and eligible for rich snippets.</li>
</ul>
</li>
<li><strong>Core Web Vitals (CWV):</strong>
<ul>
<li>These are Google’s metrics for user experience, focusing on loading, interactivity, and visual stability. You can monitor them in <a href="https://search.google.com/search-console/" target="_blank" rel="noopener">Google Search Console</a> under “Core Web Vitals.”</li>
<li><strong>Largest Contentful Paint (LCP):</strong> Aim for under 2.5 seconds. Optimize server response times, remove render-blocking resources, and compress assets.</li>
<li><strong>First Input Delay (FID):</strong> Aim for under 100 milliseconds. Optimize JavaScript execution and break up long tasks.</li>
<li><strong>Cumulative Layout Shift (CLS):</strong> Aim for under 0.1. Ensure images and ads have defined dimensions, and avoid injecting content above existing content.</li>
<li>Use <a href="https://pagespeed.web.dev/" target="_blank" rel="noopener">Google PageSpeed Insights</a> to diagnose and fix CWV issues. Aim for a score of 90+ for both mobile and desktop.</li>
</ul>
</li>
</ul>
<div class="common-mistakes">
<p><strong>Common Mistake:</strong> Ignoring mobile optimization. Google operates on a mobile-first indexing principle. If your site isn’t perfectly responsive and fast on mobile devices, you’re at a significant disadvantage. Many professionals test on desktop only, forgetting that the vast majority of initial searches now happen on phones.</p>
</div>
<h2 id="section-7">6. Implement Strategic Internal Linking and External Resource Citing</h2>
<p>Internal linking is like creating a well-organized library within your website. It guides users and search engine bots through your content, distributing authority and indicating relationships between topics. External linking, when done correctly, establishes your content’s credibility and provides additional value to your readers. It’s a win-win, but you have to be strategic.</p>
<ul>
<li><strong>Internal Linking Best Practices:</strong>
<ul>
<li><strong>Contextual Links:</strong> Link naturally within your content to other relevant pages on your site. For example, if I mention “content marketing strategies,” I’ll link to our in-depth guide on the topic.</li>
<li><strong>Descriptive Anchor Text:</strong> Use anchor text that accurately describes the linked page’s content. Avoid generic “click here” or “read more.” Instead of “Click here for our guide,” use “Read our comprehensive guide to <a href="https://example.com/content-marketing-guide" target="_blank" rel="noopener">content marketing strategies</a>.”</li>
<li><strong>Quantity:</strong> There’s no hard rule, but aim for 2-5 relevant internal links on a typical blog post. More if the content is very long and has many related sub-topics.</li>
<li><strong>Hub Pages:</strong> Create “hub” or “pillar” pages that link out to many related “spoke” pages, and vice-versa. This builds topical authority.</li>
</ul>
</li>
<li><strong>External Resource Citing:</strong>
<ul>
<li>When you cite a statistic, study, or expert opinion, link to the original, authoritative source. This boosts your content’s credibility and provides additional value for readers who want to verify your claims.</li>
<li><strong>Example:</strong> “According to a <a href="https://www.iab.com/insights/digital-ad-revenue-report-2025/" target="_blank" rel="noopener">2025 IAB report</a>, digital ad revenue continued its upward trajectory, reaching unprecedented levels.”</li>
<li><strong>Quality Over Quantity:</strong> Only link to high-quality, reputable sources. Avoid linking to competitors or low-authority sites.</li>
<li><strong>Open in New Tab:</strong> For external links, use <code>target="_blank" rel="noopener"</code> to open the link in a new tab, keeping users on your site.</li>
</ul>
</li>
</ul>
<div class="case-study">
<h3>Case Study: Boosting Traffic for “Atlanta Small Business Accounting”</h3>
<p>Last year, we worked with “Peach State Bookkeeping,” a local accounting firm in the Dunwoody area of Atlanta. Their website had decent content, but it wasn’t performing. Our audit revealed poor internal linking and no external citations for their claims about tax law changes or financial projections. We implemented a robust internal linking strategy, connecting service pages to relevant blog posts and creating a “resource hub” for small business owners. We also added external links to IRS.gov for tax information and the Georgia Department of Revenue for state-specific guidance.</p>
<p><strong>Tools Used:</strong> Ahrefs (for content gaps and internal link opportunities), WordPress internal linking plugin.</p>
<p><strong>Timeline:</strong> 3 months of implementation and monitoring.</p>
<p><strong>Outcome:</strong> Within six months, their organic traffic for keywords like “Atlanta small business accounting” and “Dunwoody tax preparation” increased by <strong>32%</strong>. More impressively, their average time on page for key service pages jumped by <strong>45 seconds</strong>, indicating deeper engagement. This translated to a <strong>15% increase in lead form submissions</strong>, directly attributable to users finding more comprehensive and trustworthy information on their site.</p>
</div>
<p>Mastering on-page optimization is an ongoing commitment to excellence in marketing, ensuring your content is not just visible, but truly valuable and engaging for your audience, driving measurable results for your business. For more on strategies that deliver real returns, explore how <a href="https://organicgrowthstudio.com/organic-growth-studio-real-roi-not-just-traffic-hype/">Organic Growth Studio focuses on real ROI</a>.</p>
<div class="faq-section">
<div class="faq-item">
<h3 class="faq-question">How frequently should I update my on-page optimized content?</h3>
<div class="faq-answer">
<p>You should review and update your core evergreen content at least once every 12-18 months, or whenever there are significant industry changes, new data, or new competitor content that outranks yours. More dynamic content, like news or trends, might require monthly or quarterly updates.</p>
</div>
</div>
<div class="faq-item">
<h3 class="faq-question">Is keyword density still a relevant factor in 2026?</h3>
<div class="faq-answer">
<p>No, focusing on a specific “keyword density” percentage is an outdated and potentially harmful practice. Google’s algorithms are sophisticated enough to understand context and synonyms. Instead, focus on natural language, covering the topic comprehensively, and integrating keywords organically where they make sense for the reader. Prioritize user experience over arbitrary keyword counts.</p>
</div>
</div>
<div class="faq-item">
<h3 class="faq-question">What is the most critical on-page factor for ranking in 2026?</h3>
<div class="faq-answer">
<p>While many factors contribute, the most critical on-page factor in 2026 is undoubtedly <strong>content quality and relevance to user intent</strong>. Google prioritizes content that genuinely answers a user’s query comprehensively and provides a superior experience. All other technical on-page elements serve to support and signal that quality.</p>
</div>
</div>
<div class="faq-item">
<h3 class="faq-question">How do I handle duplicate content issues for on-page SEO?</h3>
<div class="faq-answer">
<p>Duplicate content can dilute your SEO efforts. For pages with very similar content, use a <code>rel="canonical"</code> tag to point to the preferred version. For truly identical content across different URLs, consider 301 redirects to consolidate authority. Always ensure each page serves a unique purpose or targets a distinct user intent.</p>
</div>
</div>
<div class="faq-item">
<h3 class="faq-question">Should I optimize for voice search on my pages?</h3>
<div class="faq-answer">
<p>Absolutely. Voice search is a growing trend, and optimizing for it means incorporating more natural language, long-tail question-based keywords (e.g., “how to do X” or “where is Y located”), and providing direct, concise answers within your content. Focus on conversational queries, as voice searches are often phrased as questions.</p>
</div>
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Angela Parker </a>
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<span class="author-bio-title">Director of Digital Innovation</span>
<span class="author-bio-credentials">Certified Marketing Management Professional (CMMP)</span>
<p class="author-bio-description">Angela Parker is a seasoned Marketing Strategist with over a decade of experience crafting and executing successful marketing campaigns. Currently, she serves as the Director of Digital Innovation at Nova Marketing Solutions, where she leads a team focused on cutting-edge marketing technologies. Prior to Nova, Angela honed her skills at the global advertising agency, Zenith Integrated. She is renowned for her expertise in data-driven marketing and personalized customer experiences. Notably, Angela spearheaded a campaign that increased brand awareness by 40% within a single quarter for a major retail client.</p>
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var preferredList = PREFERRED_BY_LANG[lang] || PREFERRED_BY_LANG.en;
var best = null, bestScore = -Infinity;
pool.forEach(function(v){
var s = scoreVoice(v, preferredList);
if (s > bestScore) { bestScore = s; best = v; }
});
return best || pool[0];
}
if (typeof speechSynthesis.addEventListener === 'function') {
speechSynthesis.addEventListener('voiceschanged', function(){
state.voice = pickVoice();
});
}
state.voice = pickVoice();
// ── Utterance queue ─────────────────────────────────────────
function speakNext() {
if (state.chunkIndex >= chunks.length) {
stopAll(true);
return;
}
var u = new SpeechSynthesisUtterance(chunks[state.chunkIndex]);
u.rate = state.rate;
u.pitch = 1;
u.volume = 1;
// Setting `lang` explicitly is what triggers the Spanish
// synthesis backend on Chrome/Edge (which shipped neural
// Spanish voices that aren't always exposed via getVoices
// until referenced). When `voice` is set we prefer the
// voice's own lang to avoid a mismatch.
if (state.voice) {
u.voice = state.voice;
if (state.voice.lang) u.lang = state.voice.lang;
} else {
u.lang = (document.documentElement.lang || 'en');
}
u.onend = function() {
if (!state.playing) return;
state.charsSpoken += chunks[state.chunkIndex].length;
state.chunkIndex += 1;
persist();
updateProgress();
if (state.chunkIndex < chunks.length) {
speakNext();
} else {
stopAll(true);
}
};
u.onerror = function(ev) {
if (ev && ev.error === 'interrupted') return;
state.playing = false;
state.paused = false;
state.currentUtter = null;
renderState();
};
u.onboundary = function(ev) {
if (ev && typeof ev.charIndex === 'number') {
var partial = state.charsSpoken + Math.min(ev.charIndex, chunks[state.chunkIndex].length);
var pct = Math.min(100, (partial / totalChars) * 100);
progressEl.style.width = pct + '%';
}
};
state.currentUtter = u;
speechSynthesis.speak(u);
}
function play() {
if (state.paused) {
speechSynthesis.resume();
state.paused = false;
state.playing = true;
renderState();
return;
}
// Some browsers leave the queue stuck after a previous error;
// cancel before starting fresh.
try { speechSynthesis.cancel(); } catch (e) {}
state.playing = true;
state.paused = false;
renderState();
speakNext();
}
function pause() {
if (!state.playing) return;
try { speechSynthesis.pause(); } catch (e) {}
state.paused = true;
state.playing = false;
persist();
renderState();
}
function stopAll(reset) {
try { speechSynthesis.cancel(); } catch (e) {}
state.playing = false;
state.paused = false;
state.currentUtter = null;
if (reset) {
state.chunkIndex = 0;
state.charsSpoken = 0;
progressEl.style.width = '0%';
try { localStorage.removeItem(STORAGE_KEY); } catch (e) {}
}
renderState();
}
// ── Rate cycle ─────────────────────────────────────────────
function applyRate(r) {
state.rate = r;
rateBtn.textContent = r.toFixed(2).replace(/\.?0+$/, '') + 'x';
persist();
}
rateBtn.addEventListener('click', function(){
var i = RATE_CYCLE.indexOf(state.rate);
var next = RATE_CYCLE[(i + 1) % RATE_CYCLE.length];
applyRate(next);
// If currently playing, restart the current chunk at the
// new rate (Web Speech doesn't let you change rate mid-utter).
if (state.playing && state.currentUtter) {
stopAll(false);
state.playing = true;
renderState();
speakNext();
}
});
toggleBtn.addEventListener('click', function(){
if (state.playing) {
pause();
} else {
play();
}
});
// ── Chrome 15-second cutoff workaround ─────────────────────
// Chrome stops Web Speech after ~15s of continuous output. We
// ping pause+resume every 10s while playing to keep the queue
// alive. Harmless on browsers that don't need it.
setInterval(function(){
if (state.playing && !state.paused) {
try { speechSynthesis.pause(); speechSynthesis.resume(); } catch (e) {}
}
}, 10000);
// ── Persistence + UI ───────────────────────────────────────
function persist() {
try {
localStorage.setItem(STORAGE_KEY, JSON.stringify({
chunkIndex: state.chunkIndex,
charsSpoken: state.charsSpoken,
rate: state.rate,
}));
} catch (e) {}
}
function updateProgress() {
var pct = totalChars ? Math.min(100, (state.charsSpoken / totalChars) * 100) : 0;
progressEl.style.width = pct + '%';
}
function renderState() {
if (!i18n) return;
if (state.playing) {
player.setAttribute('data-state', 'playing');
titleText.textContent = i18n.dataset.playing;
toggleBtn.setAttribute('aria-label', 'Pause');
} else if (state.paused) {
player.setAttribute('data-state', 'paused');
titleText.textContent = i18n.dataset.paused;
toggleBtn.setAttribute('aria-label', 'Resume');
} else {
player.removeAttribute('data-state');
titleText.textContent = i18n.dataset.listen;
toggleBtn.setAttribute('aria-label', 'Play');
}
}
// ── GA4 listen events ─────────────────────────────────────
// Fire a small custom event the first time a visitor presses
// play, so we can answer "does the listen button move
// engagement?" from the analytics dashboard.
var firedFirstPlay = false;
toggleBtn.addEventListener('click', function(){
if (firedFirstPlay) return;
if (typeof window.gtag === 'function') {
try {
window.gtag('event', 'tts_listen_play', {
event_category: 'engagement',
event_label: location.pathname,
value: 1,
});
} catch (e) {}
}
firedFirstPlay = true;
});
// Stop speech when the visitor leaves the page so it doesn't
// continue narrating in the background after navigation.
window.addEventListener('beforeunload', function(){
try { speechSynthesis.cancel(); } catch (e) {}
});
})();
</script>
<script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/sites/38/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/satellite-theme/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<script id="satellite-main-js-extra">
var satelliteAjax = {"ajaxurl":"https://organicgrowthstudio.com/wp-admin/admin-ajax.php","nonce":"31eb1a382d"};
//# sourceURL=satellite-main-js-extra
</script>
<script src="https://organicgrowthstudio.com/wp-content/themes/satellite-theme/assets/js/main.js?ver=4.10.1" id="satellite-main-js"></script>
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link rel="preload" as="style" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=DM+Mono:wght@400;500&display=swap" onload="this.onload=null;this.rel='stylesheet'">
<noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=DM+Mono:wght@400;500&display=swap"></noscript>
<style id="aeo-popup-styles">
#aeo-popup-root {
--accent: #E8471A;
--accent-dim: #C93C12;
--accent-mid: #F07040;
--accent-soft: #F9A07A;
--card-bg: linear-gradient(105deg, #ffffff 0%, #fff4f0 40%, #ffeee7 70%, #ffffff 100%);
--card-fade: #fff8f5;
--bar-bg: linear-gradient(105deg, #ffffff 0%, #fff4f0 40%, #ffeee7 70%, #ffffff 100%);
--cta-grad: linear-gradient(90deg, #E8471A 0%, #F07040 50%, #E8471A 100%);
--cta-text: #ffffff;
--shadow-rgb: 232,71,26;
--ink: #111111;
--ink-soft: #555555;
--ink-faint: #999999;
--border: #E2E4DC;
--banner-h: 88px;
/* "Google Sans" is in the stack as the brand fallback for installs that
have it locally (e.g. internal Google environments); Inter is the
loaded webfont and the de-facto free substitute. */
--font-display: 'Inter', 'Google Sans', system-ui, sans-serif;
--font-body: 'Inter', 'Google Sans', system-ui, sans-serif;
--font-mono: 'DM Mono', ui-monospace, Menlo, monospace;
}
#aeo-popup-root, #aeo-popup-root * { box-sizing: border-box; }
@keyframes aeoPulse { 0%,100% { opacity:1; transform:scale(1); } 50% { opacity:.4; transform:scale(.7); } }
@keyframes aeoCtaShimmer { 0% { background-position:0% 0%; } 50% { background-position:100% 0%; } 100% { background-position:0% 0%; } }
@keyframes aeoBannerBreathe{ 0% { background-position:0% 50%; } 50% { background-position:100% 50%; } 100% { background-position:0% 50%; } }
@keyframes aeoCardSlideUp { to { transform: translateY(0); opacity: 1; } }
@keyframes aeoCardSlideDown{ to { transform: translateY(calc(100% + 32px)); opacity: 0; } }
@keyframes aeoBarSlideUp { to { transform: translateY(0); opacity: 1; } }
@keyframes aeoScTicker { 0% { transform: translateX(0); } 100% { transform: translateX(-33.3333%); } }
/* ── STICKY CARD (bottom-left, initial state) ──────────────────────
Default state is hidden -- JS adds .aeo-iframe-ready on the root once the
modal iframe has finished loading in the background (or after a safety
timeout), so the slide-up coincides with the funnel being click-ready. */
#aeo-popup-root .sticky-card {
position: fixed; bottom: 24px; left: 24px; z-index: 9990;
width: 340px; border-radius: 16px; overflow: hidden;
border: 1px solid var(--border);
box-shadow: 0 8px 40px rgba(var(--shadow-rgb),0.15), 0 2px 8px rgba(0,0,0,0.07);
background: var(--card-bg);
background-size: 300% 300%;
transform: translateY(calc(100% + 32px)); opacity: 0;
}
#aeo-popup-root.aeo-iframe-ready .sticky-card {
animation:
aeoCardSlideUp 0.6s cubic-bezier(0.22,1,0.36,1) forwards,
aeoBannerBreathe 5s ease-in-out 0.6s infinite;
}
#aeo-popup-root.aeo-skip-card .sticky-card { display: none; }
#aeo-popup-root.aeo-lead-done .sticky-card,
#aeo-popup-root.aeo-lead-done .sticky-banner { display: none; }
#aeo-popup-root .sticky-card.hiding {
animation: aeoCardSlideDown 0.4s cubic-bezier(0.4,0,1,1) forwards !important;
}
/* ── Border Beam ───────────────────────────────────────
A bright accent-coloured "comet" travels around the card perimeter.
Implemented as a single ::before pseudo-element:
1. conic-gradient paints the comet (transparent for ~75% of the
circle, then a soft -> bright -> soft fade across the last ~100°),
2. mask-composite:exclude cuts the inside out so only a 2px ring
remains -- the comet appears to glide along the border,
3. @property animates the gradient's `from` angle so the rotation
is on the gradient itself, not via transform (no sub-pixel
shimmer, no GPU compositing cost, and the corners stay sharp).
Browsers without @property (older Firefox <128, older Safari <16.4)
render the gradient statically -- graceful degradation. */
@property --aeo-beam-angle {
syntax: '<angle>';
initial-value: 0deg;
inherits: false;
}
#aeo-popup-root .sticky-card::before {
content: ''; position: absolute; inset: 0;
border-radius: inherit;
padding: 2px;
background: conic-gradient(
from var(--aeo-beam-angle),
transparent 0deg,
transparent 250deg,
var(--accent-soft) 305deg,
var(--accent) 340deg,
var(--accent-soft) 360deg
);
-webkit-mask:
linear-gradient(#000 0 0) content-box,
linear-gradient(#000 0 0);
-webkit-mask-composite: xor;
mask-composite: exclude;
pointer-events: none;
z-index: 1;
opacity: 0;
transition: opacity .4s ease;
}
#aeo-popup-root.aeo-iframe-ready .sticky-card::before {
opacity: 1;
animation: aeoBeamRotate 5s linear infinite;
}
@keyframes aeoBeamRotate {
to { --aeo-beam-angle: 360deg; }
}
#aeo-popup-root .sc-inner { padding: 18px 18px 20px; }
#aeo-popup-root .sc-header { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; }
#aeo-popup-root .sc-label {
font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.1em;
text-transform: uppercase; color: var(--accent-dim);
display: flex; align-items: center; gap: 6px;
}
#aeo-popup-root .sc-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); animation: aeoPulse 2s ease-in-out infinite; flex-shrink: 0; }
#aeo-popup-root .sc-close {
width: 26px; height: 26px; border-radius: 50%; border: 1px solid var(--border);
background: transparent; cursor: pointer; display: flex; align-items: center;
justify-content: center; color: var(--ink-faint); font-size: 16px; line-height: 1;
transition: border-color .2s, color .2s, background .2s; flex-shrink: 0;
padding: 0;
}
#aeo-popup-root .sc-close:hover { border-color: var(--ink); color: var(--ink); background: #F5F6F2; }
#aeo-popup-root .sc-headline {
font-family: var(--font-display); font-size: 19px; font-weight: 800;
color: var(--ink); letter-spacing: -0.4px; line-height: 1.25; margin: 0 0 8px;
}
#aeo-popup-root .sc-sub {
font-size: 13px; color: var(--ink-faint); line-height: 1.5; margin: 0 0 12px;
font-family: var(--font-body);
}
#aeo-popup-root .sc-ticker-wrap { position: relative; overflow: hidden; margin-bottom: 14px; height: 28px; }
#aeo-popup-root .sc-ticker-wrap::before,
#aeo-popup-root .sc-ticker-wrap::after {
content: ''; position: absolute; inset-block: 0; width: 20px; z-index: 2; pointer-events: none;
}
#aeo-popup-root .sc-ticker-wrap::before { left: 0; background: linear-gradient(to right, var(--card-fade), transparent); }
#aeo-popup-root .sc-ticker-wrap::after { right: 0; background: linear-gradient(to left, var(--card-fade), transparent); }
#aeo-popup-root .sc-ticker {
/* Marquee math (do not change without revisiting both this rule AND the
aeoScTicker keyframe + the JS that builds the chip list):
- Each chip is 28px wide with an 8px trailing margin = 36px slot.
- We render 3 copies of the 6-engine ticker = 18 chips = 648px.
- One copy width = 6 * 36 = 216px = exactly 1/3 of the total.
- The keyframe translates -33.3333% (= -216px), so the moment the
first copy finishes scrolling out, the second copy is already
occupying its exact original position. Seamless loop.
We use margin-right on the chip (not flex gap) on purpose: flex gap
only sits *between* siblings, which is one short for the cycle to
line up with translateX. margin-right counts on every chip, so the
total width is N*(chip+gap) and -1/N translation hits the boundary
cleanly. Three copies is also what keeps the right edge of the card
from ever going empty mid-scroll -- a single copy (216px) is
narrower than the visible card content area, so doubled content
would leave a gap on the right at the end of every cycle. */
display: flex; width: max-content;
animation: aeoScTicker 18s linear infinite;
align-items: center; height: 100%;
}
#aeo-popup-root .sc-logo-chip {
width: 28px; height: 28px; border-radius: 8px; flex-shrink: 0;
margin-right: 8px;
display: flex; align-items: center; justify-content: center;
overflow: hidden;
/* Faint inset border. On dark/coloured chips it's invisible; on the
white Copilot chip it's what keeps the icon from floating against the
light card background. */
box-shadow: inset 0 0 0 1px rgba(0,0,0,0.06);
}
#aeo-popup-root .sc-logo-chip img {
width: 18px; height: 18px; object-fit: contain; display: block;
filter: drop-shadow(0 1px 1px rgba(0,0,0,0.15));
}
/* Copilot-specific override: Microsoft's multicolor ribbon mark has
finer detail than any of the other engines' marks (which are single-
colour silhouettes), and its lighter gradient tips (cyan, yellow,
pink) wash out at small sizes on a white chip. Bumping the image to
nearly fill the 28px chip restores legibility. We target by [title]
so future engine additions don't accidentally pick this up. */
#aeo-popup-root .sc-logo-chip[title="Copilot"] img {
width: 24px; height: 24px;
/* No drop-shadow on the Copilot icon -- the soft glow muddies the
gradient ribbon. */
filter: none;
}
#aeo-popup-root .sc-cta {
display: flex; align-items: center; justify-content: center; gap: 6px; width: 100%;
font-family: var(--font-body); font-size: 14px; font-weight: 600;
color: var(--cta-text);
background: var(--cta-grad);
background-size: 200% 100%;
border: none; border-radius: 100px; padding: 11px 20px;
cursor: pointer; text-decoration: none;
animation: aeoCtaShimmer 3s ease-in-out 2.4s infinite;
transition: transform .15s, box-shadow .2s;
}
#aeo-popup-root .sc-cta:hover { transform: scale(1.02); box-shadow: 0 4px 20px rgba(var(--shadow-rgb),0.4); animation-play-state: paused; }
#aeo-popup-root .sc-cta .arrow { font-size: 15px; transition: transform .2s; }
#aeo-popup-root .sc-cta:hover .arrow { transform: translateX(3px); }
/* ── STICKY BAR (after card dismissed) ──────────────────────────── */
#aeo-popup-root .sticky-banner {
position: fixed; bottom: 0; left: 0; right: 0; z-index: 9990;
transform: translateY(100%); opacity: 0; pointer-events: none;
background: var(--bar-bg);
background-size: 300% 300%;
border-top: 1px solid var(--border);
box-shadow: 0 -4px 32px rgba(var(--shadow-rgb),0.08), 0 -1px 0 rgba(var(--shadow-rgb),0.15);
}
#aeo-popup-root .sticky-banner.visible {
pointer-events: all;
animation:
aeoBarSlideUp 0.5s cubic-bezier(0.22,1,0.36,1) forwards,
aeoBannerBreathe 5s ease-in-out 0.5s infinite;
}
#aeo-popup-root .sticky-banner::before {
content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
background: linear-gradient(90deg, var(--accent) 0%, var(--accent-soft) 60%, transparent 100%);
}
#aeo-popup-root .banner-inner { max-width: 1240px; margin: 0 auto; padding: 0 32px; height: var(--banner-h); display: flex; align-items: center; gap: 24px; }
#aeo-popup-root .banner-label {
font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.1em;
text-transform: uppercase; color: var(--accent-dim); white-space: nowrap;
flex-shrink: 0; display: flex; align-items: center; gap: 6px;
}
#aeo-popup-root .banner-label::before {
content: ''; display: inline-block; width: 6px; height: 6px;
border-radius: 50%; background: var(--accent);
animation: aeoPulse 2s ease-in-out infinite;
}
#aeo-popup-root .banner-divider-v { width: 1px; height: 32px; background: var(--border); flex-shrink: 0; }
#aeo-popup-root .banner-headline {
font-family: var(--font-display); font-size: 15px; font-weight: 800;
color: var(--ink); letter-spacing: -0.3px;
flex: 1; min-width: 0; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
margin: 0;
}
#aeo-popup-root .banner-sub { font-size: 13px; color: var(--ink-faint); flex-shrink: 0; white-space: nowrap; font-family: var(--font-body); }
#aeo-popup-root .banner-cta {
display: inline-flex; align-items: center; gap: 6px;
font-family: var(--font-body); font-size: 14px; font-weight: 600;
color: var(--cta-text);
background: var(--cta-grad);
background-size: 200% 100%;
border: none; border-radius: 100px; padding: 11px 28px;
cursor: pointer; text-decoration: none; white-space: nowrap; flex-shrink: 0;
animation: aeoCtaShimmer 3s ease-in-out 0.5s infinite;
transition: transform .15s, box-shadow .2s;
}
#aeo-popup-root .banner-cta:hover { transform: scale(1.03); box-shadow: 0 4px 20px rgba(var(--shadow-rgb),0.4); animation-play-state: paused; }
#aeo-popup-root .banner-cta .arrow { font-size: 16px; line-height: 1; transition: transform .2s; }
#aeo-popup-root .banner-cta:hover .arrow { transform: translateX(3px); }
/* ── IFRAME MODAL (full-screen takeover) ────────────────────────── */
/* Matches the Verdict V2 full-page lead capture pattern: edge-to-edge shell,
no card chrome, just a translucent floating top bar with "Back to article"
and a close pill. The AEO funnel's own branding inside the iframe carries
the visual weight. */
#aeo-popup-root .aeo-modal {
position: fixed; inset: 0; z-index: 10000;
background: #ffffff;
display: flex; flex-direction: column;
opacity: 0; pointer-events: none; transition: opacity .25s ease;
}
#aeo-popup-root .aeo-modal.open { opacity: 1; pointer-events: all; }
#aeo-popup-root .aeo-modal-backdrop { display: none; }
#aeo-popup-root .aeo-modal-shell {
position: relative; z-index: 1;
display: flex; flex-direction: column;
width: 100%; height: 100%;
background: #ffffff;
}
#aeo-popup-root .aeo-modal-bar {
position: relative; z-index: 3;
display: flex; align-items: center; justify-content: space-between;
padding: 12px 20px;
background: #ffffff;
border-bottom: 1px solid rgba(0,0,0,0.06);
flex-shrink: 0;
}
#aeo-popup-root .aeo-modal-back {
display: inline-flex; align-items: center; gap: 6px;
font-family: var(--font-body); font-size: 13px; font-weight: 500;
color: var(--ink-soft); background: transparent; border: none;
cursor: pointer; padding: 6px 8px; border-radius: 8px;
transition: background .15s, color .15s;
}
#aeo-popup-root .aeo-modal-back:hover { background: #F0F1EC; color: var(--ink); }
#aeo-popup-root .aeo-modal-iframe-wrap { position: relative; flex: 1; background: #ffffff; overflow: hidden; }
#aeo-popup-root .aeo-modal-iframe { width: 100%; height: 100%; border: 0; display: block; background: #ffffff; }
#aeo-popup-root .aeo-modal-loading {
position: absolute; inset: 0;
display: flex; align-items: center; justify-content: center;
font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.08em;
text-transform: uppercase; color: var(--ink-faint);
background: #ffffff; transition: opacity .3s ease;
z-index: 1; pointer-events: none;
}
#aeo-popup-root .aeo-modal-iframe-wrap.loaded .aeo-modal-loading { opacity: 0; }
#aeo-popup-root .aeo-modal-loading .dot {
width: 6px; height: 6px; border-radius: 50%; background: var(--accent);
animation: aeoPulse 1.2s ease-in-out infinite; margin-right: 8px;
}
/* lock background scroll when modal is open */
body.aeo-modal-open { overflow: hidden; }
/* Bar collapses to headline + CTA on narrower viewports, but the card keeps
its 340px bottom-left footprint all the way down to phone widths. Real
phones (≤480px) get the full-width card so the CTA stays tappable. */
@media (max-width: 900px) {
#aeo-popup-root .banner-inner { padding: 0 16px; gap: 12px; }
#aeo-popup-root .banner-label,
#aeo-popup-root .banner-divider-v,
#aeo-popup-root .banner-sub { display: none; }
#aeo-popup-root .banner-headline { font-size: 13px; }
#aeo-popup-root .banner-cta { font-size: 13px; padding: 9px 18px; }
}
@media (max-width: 480px) {
#aeo-popup-root .sticky-card { left: 12px; bottom: 12px; width: calc(100vw - 24px); }
}
@media (prefers-reduced-motion: reduce) {
#aeo-popup-root .sticky-card,
#aeo-popup-root .sticky-banner.visible,
#aeo-popup-root .sc-cta,
#aeo-popup-root .banner-cta { animation: none !important; }
#aeo-popup-root.aeo-iframe-ready .sticky-card { transform: none; opacity: 1; }
}
</style>
<div id="aeo-popup-root" data-variant="small-report" data-domain="organicgrowthstudio.com">
<div class="sticky-card" id="aeoStickyCard" role="complementary" aria-label="AI Visibility Radar — Free AEO Report">
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allow="clipboard-write"
src="https://aeo.prod-mobtools.com/aeo/small-report?embed=1&utm_source=organicgrowthstudio.com&utm_medium=satellite&utm_campaign=aeo-popup&utm_content=small-report"></iframe>
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/* ---------- analytics --------------------------------
Posts to the existing /wp-json/satellite/v1/lead-event proxy, which
forwards to the backend's POST /api/leads/event. Events here are
prefixed with "aeo_" so the lawyer funnel chart on the same dashboard
never picks them up.
----------------------------------------------------- */
var AEO_DOMAIN = "organicgrowthstudio.com";
var AEO_VARIANT = "small-report";
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var AEO_EVENT_NONCE = "ae243531cc";
/* localStorage visitor_id so unique-clicker counts on the dashboard are
stable across sessions on the same browser. UUIDv4-ish via random bytes;
no PII, just a stable handle for COUNT(DISTINCT) on the backend. */
function aeoGetVisitorId() {
try {
var KEY = 'aeo_vid';
var existing = localStorage.getItem(KEY);
if (existing) return existing;
var b = (crypto && crypto.getRandomValues)
? crypto.getRandomValues(new Uint8Array(16))
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b[6] = (b[6] & 0x0f) | 0x40; // version 4
b[8] = (b[8] & 0x3f) | 0x80; // variant
var hex = Array.prototype.map.call(b, function (x) { return ('0' + x.toString(16)).slice(-2); }).join('');
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} catch (e) {
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} catch (e) { /* analytics must never break the popup */ }
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/* Cookie names are versioned. An earlier iteration of this script set
aeo_lead_done from a 15s dwell-time heuristic (since removed); any tester
who left the modal open during that period now carries a 30-day cookie
that silently hides the popup forever. Bumping the name to _v2 retires
that stale state without forcing anyone to clear browser cookies. */
var CARD_DISMISSED = 'aeo_card_dismissed_v2';
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return;
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The iframe is preloading in the background regardless of card state, so we
don't gate reveal on it -- we just slide the card up on a quick fixed
timer so the popup is visible reliably on every refresh, even when the
cross-origin iframe's load event is slow or never fires. By the time the
user finishes reading the article and clicks the CTA, the iframe is
virtually always fully loaded, so clicks still open the modal instantly. */
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function reveal() {
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aeoTrack('aeo_bar_impression', { source: 'bar' });
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/* 600ms is long enough to feel intentional (not jarring on first paint),
short enough that it always wins against a slow cross-origin iframe. */
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/* ---------- ticker ----------
Three full copies of the chip list, not two. The aeoScTicker keyframe
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slides into the first's position seamlessly; the third copy is there
to keep the right edge of the card filled while the second is doing
the heavy lifting -- one copy alone (216px) is narrower than the
visible card content area, so a doubled ticker leaves a visible gap
at the right edge near the end of every animation cycle. */
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'</div>';
}).join('');
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/* ---------- card -> bar dismissal ----------
The slide-down animation is 0.4s. We use a matched setTimeout instead of
animationend because Chrome occasionally swallows the event when another
animation (the breathing background) is in flight on the same element. */
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writeCookie(CARD_DISMISSED, '1', 30);
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aeoTrack('aeo_modal_close');
/* If the card was still showing behind the modal, collapse it to the bar so
the user has an obvious re-entry point. No cookie is set here -- only the
explicit X on the card persists dismissal across page loads. */
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if (cardCta) cardCta.addEventListener('click', function (e) {
aeoTrack('aeo_cta_click', { source: 'card' });
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aeoTrack('aeo_cta_click', { source: 'bar' });
openModal(e);
});
/* Generic trigger: any element with [data-aeo-open] opens the same modal.
The in-article banner (aeo-inline-banner.php) uses this so it doesn't
have to duplicate the modal HTML/JS -- it just renders a CTA with
data-aeo-open + data-aeo-source="inline" and rides on the popup
infrastructure that's already in the footer. Source is read from
data-aeo-source so we can split CTR by surface in the analytics
dashboard (card / bar / inline / future surfaces). */
document.querySelectorAll('[data-aeo-open]').forEach(function (el) {
el.addEventListener('click', function (e) {
var source = el.getAttribute('data-aeo-source') || 'external';
aeoTrack('aeo_cta_click', { source: source });
openModal(e);
});
});
if (modal) {
modal.querySelectorAll('[data-aeo-close]').forEach(function (el) {
el.addEventListener('click', closeModal);
});
}
document.addEventListener('keydown', function (e) {
if (e.key === 'Escape' && modal && modal.classList.contains('open')) closeModal();
});
/* ---------- future postMessage handshake (stub) ----------
Listens for a "lead-complete" event from the iframe so we can flip the
LEAD_DONE cookie immediately on real submission (not on dwell time).
Wire this up on the AEO side and remove the dwell-time fallback above. */
window.addEventListener('message', function (e) {
if (!e || !e.origin || e.origin.indexOf('aeo.prod-mobtools.com') === -1) return;
var data = e.data || {};
if (data && data.type === 'aeo:lead-complete') {
writeCookie(LEAD_DONE, '1', 30);
root.classList.add('aeo-lead-done');
closeModal();
}
});
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document.addEventListener('visibilitychange', function(){ if(document.visibilityState==='hidden') sendReadingTime(); });
window.addEventListener('beforeunload', sendReadingTime);
})();
</script>
<script>
(function(){
var toc = document.querySelector('.toc-container');
if(!toc) return;
var title = toc.querySelector('.toc-title');
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toc.classList.add('toc-collapsed');
title.addEventListener('click', function(){ toc.classList.toggle('toc-collapsed'); });
}
var links = toc.querySelectorAll('.toc-list a');
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}, {passive:true});
})();
</script>
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Angela Parker