Many businesses struggle to gain visibility online, pouring resources into content creation only to see their perfectly crafted articles and product pages languish on page…
Edward Shaffer
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Building a robust email list is the bedrock of any successful digital strategy, and email marketing (list building) remains one of the most cost-effective channels…
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The world of digital marketing is awash with advice, much of it outdated or just plain wrong, particularly when it comes to effective on-page optimization.…
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The world of marketing is awash with myths, particularly when it comes to understanding what truly drives sustainable business growth. Many misconceptions about how companies…
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There’s an astonishing amount of misinformation swirling around the internet about effective content marketing strategy (blogging), particularly for those just starting out in marketing. It…
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10 min read
Content repurposing is no longer just a smart strategy; it’s a fundamental necessity for any marketing team striving for efficiency and extended reach. Why spend…
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10 min read
Many marketing teams today are drowning in data yet starving for insight. They collect mountains of information from every touchpoint imaginable – website analytics, CRM…
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10 min read
There’s a staggering amount of misinformation out there regarding customer segmentation). We’ll feature how-to guides to cut through the noise, making this essential marketing strategy…
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9 min read
The amount of misinformation swirling around the topic of automation in marketing is frankly astounding, leading many businesses down paths that hinder rather than help…
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9 min read
As a marketing professional who’s spent the last decade dissecting digital growth, I’ve seen firsthand the myth of overnight success shatter against the reality of…
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12 min read
