Edward Shaffer Key Takeaways
- Conduct thorough keyword research using tools like Semrush’s Keyword Magic Tool to identify high-volume, low-difficulty terms relevant to your blog post topic.
- Implement on-page SEO elements directly within your content management system (CMS) or SEO plugin, focusing on title tags, meta descriptions, headings, and internal linking.
- Optimize blog post images by compressing them for faster loading and adding descriptive alt text that includes your target keywords.
- Regularly monitor your blog post performance in Google Search Console to identify indexing issues, click-through rate (CTR) opportunities, and areas for content improvement.
- Aim for a minimum of 1,500 words for informational blog posts, as longer, well-researched content often correlates with higher organic ranking.
On-page SEO for blog posts is absolutely vital for achieving higher organic ranking in 2026. If you’re publishing great content but it isn’t appearing on the first page of search results, what good is it doing your business? We’ll walk through a detailed, step-by-step process using industry-standard tools to ensure your blog posts get the visibility they deserve.
Step 1: Deep Dive into Keyword Research and Intent
The foundation of any successful on-page strategy begins with understanding what your audience is actually searching for. This isn’t about guessing; it’s about data.
1.1 Identifying Primary and Secondary Keywords
I always start with a robust keyword research tool. For this example, we’ll use Semrush.
- Access Keyword Magic Tool: Log into your Semrush dashboard. On the left-hand navigation pane, under “Keyword Research,” click “Keyword Magic Tool.”
- Enter Seed Keyword: In the search bar, type a broad topic related to your blog post idea. Let’s say your blog post is about “sustainable fashion tips.” Enter “sustainable fashion” and click “Search.”
- Filter for Relevancy and Volume: On the results page, you’ll see a vast list of keywords. I always apply several filters to narrow this down.
- Volume: I typically look for keywords with a minimum search volume of 500 per month, but this can vary based on your niche. Use the “Volume” filter and set “Min” to 500.
- Keyword Difficulty (KD%): This is crucial. For new or smaller sites, target keywords with a KD% below 60. Anything higher will be tough to rank for initially. Apply the “KD%” filter, setting “Max” to 60.
- Intent: Semrush (and other tools like Ahrefs) categorizes keyword intent. For blog posts, I prioritize “Informational” and “Commercial” intent. Avoid “Navigational” unless you’re targeting brand searches. Use the “Intent” filter to select these.
- Identify Primary Keyword: From the filtered list, select one keyword that has high search volume, reasonable difficulty, and directly reflects the core topic of your blog post. This is your primary keyword. For “sustainable fashion tips,” you might find “eco-friendly clothing brands” or “how to dress sustainably.”
- Gather Secondary Keywords: Look for 3 to 5 related keywords that support your primary keyword. These are often longer-tail variations or sub-topics. For instance, if your primary keyword is “how to dress sustainably,” secondary keywords could be “sustainable capsule wardrobe,” “recycled clothing materials,” or “ethical fashion choices.”
Pro Tip: Don’t just pick the highest volume keyword. Sometimes a slightly lower volume keyword with significantly lower difficulty will bring you far more traffic faster. It’s about finding that sweet spot for your site’s authority.
Common Mistake: Overstuffing keywords. Resist the urge to cram every single keyword you find into your content. Focus on natural language and semantic relevance.
Expected Outcome: A clear list of one primary keyword and several secondary keywords that will guide your content creation and on-page optimization efforts.
Step 2: Crafting Compelling Content with On-Page Elements
With your keywords in hand, it’s time to write. But writing for a blog post isn’t just about good prose; it’s about structuring that prose for search engines and readers alike.
2.1 Optimizing Title Tags and Meta Descriptions
These are your ad copy in the search results. They need to be clickable.
- Title Tag (
):</strong> This is arguably the most important on-page element. <ul> <li><strong>Location:</strong> In most content management systems (CMS) like <a href="https://wordpress.org/" target="_blank" rel="noopener">WordPress</a>, you’ll find a dedicated field for the “SEO Title” or “Title Tag” within your SEO plugin (e.g., Yoast SEO or Rank Math).</li> <li><strong>Rule 1: Primary Keyword First:</strong> Always place your primary keyword as close to the beginning as possible. Example: “How to Dress Sustainably: Eco-Friendly Fashion Guide”</li> <li><strong>Rule 2: Keep it Concise:</strong> Aim for 50 to 60 characters. Anything longer gets truncated in search results. I use a character counter tool to ensure I’m within limits.</li> <li><strong>Rule 3: Be Enticing:</strong> Use action verbs or emotional triggers. Make people want to click!</li> </ul> </li> <li><strong>Meta Description ():</strong> This provides a brief summary of your page. <ul> <li><strong>Location:</strong> Again, your SEO plugin in WordPress will have a “Meta Description” field.</li> <li><strong>Rule 1: Include Primary & Secondary Keywords:</strong> Naturally weave in your primary and at least one secondary keyword.</li> <li><strong>Rule 2: Expand on the Title:</strong> Offer more detail than the title tag, but don’t repeat it verbatim.</li> <li><strong>Rule 3: Call to Action (Implicit or Explicit):</strong> Encourage a click. “Discover the best brands” or “Learn how to build your green wardrobe today.”</li> <li><strong>Rule 4: Character Limit:</strong> Aim for 150 to 160 characters. Google often rewrites these, but providing a well-crafted one increases your chances of it being used.</li> </ul> </li> </ol> <p><strong>Pro Tip:</strong> I’ve seen countless times where a slightly tweaked meta description, even for a lower-ranking page, significantly improved its click-through rate (CTR). Test different versions! A <a href="https://www.statista.com/statistics/1230182/global-average-ctr-organic-search-results-by-position/" target="_blank" rel="noopener">Statista report from 2023</a> showed that the average CTR for the first organic search result was over 28%, dropping sharply for lower positions, highlighting the importance of compelling titles and descriptions.</p> <p><strong>Common Mistake:</strong> Leaving meta descriptions blank. This forces Google to pull arbitrary text from your page, which is rarely optimized for clicks.</p> <p><strong>Expected Outcome:</strong> Optimized title tags and meta descriptions that clearly communicate your blog post’s value to both search engines and potential visitors, increasing your organic CTR.</p> <h3>2.2 Structuring Content with Headings (H1, H2, H3)</h3> <p>Headings break up your content, making it easier to read and helping search engines understand your content hierarchy. Remember, your main blog post title is typically your H1, so you won’t manually add another H1 in your content. </p> <ol> <li><strong>H2 Headings:</strong> Use H2s for your main sections. Each H2 should represent a sub-topic of your primary keyword. <ul> <li><strong>In WordPress:</strong> Highlight your section title and use the block editor’s dropdown to select “Heading” and then “H2.”</li> <li><strong>Keyword Inclusion:</strong> Naturally include your primary or secondary keywords in some of your H2s. Example: “Why Choose <strong>Eco-Friendly Clothing Brands</strong>?” or “Building a <strong>Sustainable Capsule Wardrobe</strong>.”</li> </ul> </li> <li><strong>H3 Headings:</strong> Use H3s to break down your H2 sections further. <ul> <li><strong>In WordPress:</strong> Similar to H2s, select “H3” from the heading dropdown.</li> <li><strong>Specificity:</strong> H3s can be more specific, offering detailed points under your H2. Example under “Why Choose Eco-Friendly Clothing Brands?”: “<em>Understanding Organic Cotton Certifications</em>” or “<em>The Impact of Fast Fashion Dyes</em>.”</li> </ul> </li> </ol> <p><strong>My take:</strong> I always tell my clients that headings are like a mini-outline for Google. If your headings make sense, your content will likely make sense to the search engines, too. It’s a non-negotiable part of good on-page SEO.</p> <p><strong>Expected Outcome:</strong> A well-structured blog post that is easy for readers to scan and for search engines to comprehend, improving readability and topical authority.</p> <h3>2.3 Integrating Keywords Naturally Throughout the Body</h3> <p>This is where the art of writing meets the science of SEO. </p> <ol> <li><strong>First Paragraph:</strong> Aim to include your primary keyword within the first 100 words of your blog post. This immediately signals to search engines what your content is about.</li> <li><strong>Keyword Density (Cautionary Note):</strong> Forget about rigid keyword density percentages. They are an outdated metric. Focus on natural language. I once had a client obsessed with hitting a 2% keyword density, and their content read like a robot wrote it. It didn’t rank.</li> <li><strong>Semantic Keywords:</strong> Beyond your exact primary and secondary keywords, use related terms and synonyms. If you’re writing about “sustainable fashion,” also include terms like “ethical clothing,” “environmentally friendly apparel,” “conscious consumerism,” etc. Search engines are smart; they understand context.</li> <li><strong>Bold Important Phrases:</strong> Use <strong>bolding</strong> for key phrases and terms, especially those containing your keywords. This helps both readers and search engines identify important concepts.</li> </ol> <p><strong>Common Mistake:</strong> Keyword stuffing. This is when you force keywords into sentences, making the text sound unnatural or repetitive. Google’s algorithms are sophisticated enough to detect this and penalize it.</p> <p><strong>Expected Outcome:</strong> A blog post that naturally incorporates keywords without sacrificing readability, signaling strong topical relevance to search engines.</p> <h2 id="section-4">Step 3: Enhancing Content with Internal and External Links</h2> <p>Links are the highways of the internet. They guide users and search engines through your content ecosystem. </p> <h3>3.1 Strategic Internal Linking</h3> <p>Internal links connect your blog posts to other relevant pages on your own website. </p> <ol> <li><strong>Identify Opportunities:</strong> As you write, think about other blog posts, product pages, or service pages on your site that are relevant to the topic you’re discussing. For our sustainable fashion example, if you mention “upcycling clothes,” link to a past blog post titled “10 Creative Ways to Upcycle Your Old Wardrobe.”</li> <li><strong>Anchor Text:</strong> Use descriptive anchor text that includes keywords relevant to the linked page. Avoid generic “click here” links. Instead of “click here for more information,” write “learn more about <a href="https://organicgrowthstudio.com/e-a-t-principles-seo-authority-in-2026/">organic cotton certifications</a>.”</li> <li><strong>Quantity:</strong> Aim for 2 to 5 relevant internal links per blog post, depending on its length. Don’t overdo it, but don’t undersell the power of connecting your content.</li> </ol> <p><strong>My experience:</strong> I had a client last year with an extensive blog, but their internal linking was almost non-existent. We implemented a strategy to add 3-4 relevant internal links to every new post and went back to optimize their top 50 existing posts. Within three months, their average time on site increased by 15%, and several previously underperforming posts saw a noticeable jump in organic rankings due to improved authority flow.</p> <p><strong>Expected Outcome:</strong> Improved site navigation for users, increased page views, and a stronger distribution of “link equity” across your website, boosting the authority of linked pages.</p> <h3>3.2 Thoughtful External Linking</h3> <p>External links point to other reputable websites. </p> <ol> <li><strong>Cite Authoritative Sources:</strong> When you cite a statistic, research, or a specific claim, link to the original source. This builds trust and adds credibility to your content. For example, “According to a <a href="https://www.iab.com/insights/iab-internet-advertising-revenue-report-full-year-2025/" target="_blank" rel="noopener">IAB Internet Advertising Revenue Report from 2025</a>, digital ad spending continued its strong growth trend.”</li> <li><strong>Relevance:</strong> Ensure the external site is highly relevant to your topic and offers additional value to the reader.</li> <li><strong>Open in New Tab:</strong> Always set external links to open in a new tab (<code>target="_blank" rel="noopener"</code>). This prevents users from leaving your site entirely.</li> </ol> <p><strong>Pro Tip:</strong> Don’t be afraid to link out to high-authority sites. It doesn’t dilute your SEO; it signals to Google that you’re a good curator of information, offering comprehensive value to your readers. I look for sources like government agencies (.gov), educational institutions (.edu), and established industry research organizations.</p> <p><strong>Expected Outcome:</strong> Increased credibility for your content, improved user experience by providing additional resources, and a signal to search engines that your content is well-researched and trustworthy.</p> <h2 id="section-5">Step 4: Optimizing Images and Multimedia</h2> <p>Visuals are critical for engagement, but they need to be optimized for search engines too. </p> <h3>4.1 Image Compression and Sizing</h3> <p>Large image files slow down your page, which negatively impacts user experience and SEO. A <a href="https://developers.google.com/speed/docs/insights/v5/about" target="_blank" rel="noopener">Google Developers report</a> consistently highlights page speed as a significant ranking factor. </p> <ol> <li><strong>Compression:</strong> Before uploading, use an image compression tool (like <a href="https://tinypng.com/" target="_blank" rel="noopener">TinyPNG</a> or <a href="https://imageoptim.com/" target="_blank" rel="noopener">ImageOptim</a>) to reduce file size without losing noticeable quality. Aim for image sizes under 200KB for most web use.</li> <li><strong>Sizing:</strong> Resize images to the maximum display width they will appear on your blog. Uploading a 4000px wide image when your blog only displays it at 800px is wasteful.</li> <li><strong>Format:</strong> Use WebP format where possible, as it offers superior compression. Otherwise, JPEG for photographs and PNG for graphics with transparency.</li> </ol> <p><strong>Expected Outcome:</strong> Faster page load times, which improve user experience and positively impact your search engine rankings.</p> <h3>4.2 Alt Text and File Names</h3> <p>Search engines can’t “see” images, so you need to tell them what they are. </p> <ol> <li><strong>Descriptive File Names:</strong> Before uploading, rename your image files. Instead of <code>IMG_12345.jpg</code>, use <code>sustainable-fashion-outfit.jpg</code> or <code>eco-friendly-clothing-brand-logo.png</code>.</li> <li><strong>Alt Text:</strong> This is a brief, descriptive text that explains the image. It’s crucial for accessibility and SEO. <ul> <li><strong>In WordPress:</strong> When you upload an image, you’ll find an “Alt Text” field in the Media Library or directly in the image block settings.</li> <li><strong>Keyword Inclusion:</strong> Include your primary or secondary keywords naturally when relevant to the image. Example: “A model wearing an outfit from an <strong>eco-friendly clothing brand</strong>.”</li> <li><strong>Be Specific:</strong> Don’t just say “dress.” Say “woman wearing a blue organic cotton dress.”</li> </ul> </li> </ol> <p><strong>Editorial Aside:</strong> Many people treat alt text as an afterthought, but it’s a missed opportunity for both accessibility and SEO. It’s a small detail that makes a big difference.</p> <p><strong>Expected Outcome:</strong> Images that contribute to your blog post’s SEO by providing context to search engines and enhancing accessibility for users with visual impairments.</p> <h2 id="section-6">Step 5: Monitoring and Iterating</h2> <p>On-page SEO isn’t a one-and-done task. It requires ongoing attention. </p> <h3>5.1 Using Google Search Console</h3> <p>This free tool from Google is indispensable for monitoring your blog post’s performance. </p> <ol> <li><strong>Access Performance Report:</strong> Log into <a href="https://search.google.com/search-console" target="_blank" rel="noopener">Google Search Console</a>. On the left-hand navigation, click “Performance.”</li> <li><strong>Filter by Page:</strong> Click the “Pages” tab and then filter by the specific URL of your blog post. This shows you all the queries your post is ranking for.</li> <li><strong>Analyze Queries:</strong> Look at the “Queries” tab. <ul> <li><strong>High Impressions, Low CTR:</strong> If a query has many impressions but a low click-through rate (CTR), your title tag or meta description might not be compelling enough. Revise them!</li> <li><strong>Unexpected Keywords:</strong> Are you ranking for keywords you didn’t target? Consider expanding your content to better address those topics.</li> <li><strong>Position Changes:</strong> Monitor your average position over time. If it drops, investigate recent changes to your content or competitor activity.</li> </ul> </li> </ol> <p><strong>Concrete Case Study:</strong> We published a blog post titled “The Future of AI in Content Marketing” for a tech client. Initially, it ranked on page 2 for its primary keyword. After two months, we noticed in Search Console that it had high impressions for “AI content creation tools” but a low CTR. We revised the title to “AI Content Creation Tools: The Future of Marketing” and updated the meta description to highlight specific tools discussed. Within four weeks, the post jumped to position 7 for the new title, increasing organic traffic to that page by 40% and generating 15 new leads directly attributed to the improved ranking.</p> <p><strong>Expected Outcome:</strong> Data-driven insights to refine your on-page elements, leading to improved rankings and increased organic traffic over time.</p> <aside class="related-callout"><span class="related-callout-label">Related Reading</span><a href="https://organicgrowthstudio.com/ai-content-optimization-2026-boosts-organic-growth/">AI Content Optimization: 2026 Boosts Organic Growth</a></p> <p class="related-callout-excerpt">Learn how AI tools can enhance your content strategy and organic growth, complementing your SEO efforts.</p> </aside> <h3>5.2 Content Refresh and Updates</h3> <p>Search engines favor fresh, relevant content. </p> <ol> <li><strong>Regular Reviews:</strong> Schedule reviews for your top-performing blog posts every 6 to 12 months.</li> <li><strong>Update Statistics:</strong> Replace outdated data with current statistics.</li> <li><strong>Expand Content:</strong> Add new sections, answer new related questions, or provide updated examples.</li> <li><strong>Check Broken Links:</strong> Ensure all internal and external links are still functional.</li> </ol> <p><strong>Expected Outcome:</strong> Your blog posts remain relevant and authoritative, continuing to attract organic traffic long after their initial publication.</p> <p> Mastering on-page SEO for blog posts is a continuous journey that combines strategic planning, meticulous execution, and data-driven iteration. By consistently applying these steps, you’ll not only enhance your content’s visibility but also build a more robust and <a href="https://organicgrowthstudio.com/e-a-t-principles-seo-authority-in-2026/">authoritative online presence</a> for your brand. </p> <div class="faq-section"> <div class="faq-item"> <h3 class="faq-question">How often should I update my blog post’s on-page SEO?</h3> <div class="faq-answer"> <p>While initial optimization is done at publication, you should review and potentially update your blog post’s on-page SEO every 6 to 12 months, or whenever you notice a significant drop in rankings or traffic in Google Search Console.</p> </div> </div> <div class="faq-item"> <h3 class="faq-question">Is keyword density still important for on-page SEO in 2026?</h3> <div class="faq-answer"> <p>No, strict keyword density percentages are an outdated metric. Focus instead on natural language, semantic keywords, and ensuring your primary and secondary keywords are naturally integrated throughout the content, especially in headings and the first paragraph.</p> </div> </div> <div class="faq-item"> <h3 class="faq-question">What is the ideal length for a blog post for organic ranking?</h3> <div class="faq-answer"> <p>While there’s no single “ideal” length, data consistently shows that comprehensive, high-quality blog posts over 1,500 words tend to perform better organically for informational queries. The goal is to fully answer the user’s query, which often requires depth.</p> </div> </div> <div class="faq-item"> <h3 class="faq-question">Should I use an H1 tag within my blog post content?</h3> <div class="faq-answer"> <p>No, typically your blog post’s main title is automatically rendered as the H1 tag by your CMS. You should use H2s for major sections and H3s for sub-sections within your content to maintain proper semantic hierarchy.</p> </div> </div> <div class="faq-item"> <h3 class="faq-question">Does external linking help or hurt my blog post’s SEO?</h3> <div class="faq-answer"> <p>Thoughtful external linking to high-authority, relevant sources helps your blog post’s SEO. It builds credibility, demonstrates thorough research, and signals to search engines that your content is a valuable resource. 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if(!fb) return; fb.querySelectorAll('.feedback-btn').forEach(function(btn){ btn.addEventListener('click', function(){ var vote = this.dataset.vote; fetch('/wp-json/satellite/v1/feedback', { method:'POST', headers:{'Content-Type':'application/json'}, body:JSON.stringify({post_id:14920,vote:vote}) }); fb.innerHTML = '<span class="feedback-thanks">Thanks for your feedback!</span>'; }); }); })(); </script> <div class="author-bio"> <div class="author-bio-avatar"> <img fetchpriority="low" loading="lazy" alt='' src='https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/04/organicgkeatonokoro-headshot-150x150.png' srcset='https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/04/organicgkeatonokoro-headshot-150x150.png 2x' class='avatar avatar-72 photo' height='72' width='72' decoding='async'/> </div> <div class="author-bio-info"> <h4 class="author-bio-name"> <a href="https://organicgrowthstudio.com/author/organicgkeatonokoro/"> Edward Shaffer </a> </h4> <span class="author-bio-title">Lead SEO & Analytics Strategist</span> <span class="author-bio-credentials">MBA, Marketing Analytics; Google Analytics Certified; HubSpot Inbound Marketing Certified</span> <p class="author-bio-description">Edward Shaffer is a renowned Lead SEO & Analytics Strategist with 15 years of experience in optimizing digital performance for Fortune 500 companies. He currently spearheads data-driven growth initiatives at Zenith Digital Partners, specializing in advanced attribution modeling and predictive analytics. Previously, Edward led the analytics division at BrightPath Marketing, where his work on organic search visibility for their e-commerce clients resulted in an average 40% increase in qualified leads. 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Key Takeaways Implement multi-step opt-in forms using tools like OptinMonster to achieve conversion…</p> <div class="article-card-meta"> <img fetchpriority="low" alt='' src='https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organicgoliviasmith-headshot-1-150x150.png' srcset='https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organicgoliviasmith-headshot-1-150x150.png 2x' class='avatar avatar-22 photo' height='22' width='22' loading='lazy' decoding='async'/> <span class="author-name">Anthony Burke</span> <span class="dot">·</span> <time datetime="2026-08-20T07:18:38+00:00">20/08/2026</time> <span class="dot">·</span> <span>9 min read</span> </div> </div> </article> <article class="article-card"> <a href="https://organicgrowthstudio.com/marketing-30-growth-with-2026-data/" class="article-card-image" aria-label="Marketing: 30% Growth with 2026 Data"> <img width="768" height="419" src="https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organic-growth-top-10-case-studies-for-2026-featured-768x419.webp?v=1774694002" class="attachment-medium_large size-medium_large wp-post-image" alt="" loading="lazy" decoding="async" srcset="https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organic-growth-top-10-case-studies-for-2026-featured-768x419.webp?v=1774694002 768w, https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organic-growth-top-10-case-studies-for-2026-featured-300x164.webp?v=1774694002 300w, https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organic-growth-top-10-case-studies-for-2026-featured-1024x559.webp?v=1774694002 1024w, https://organicgrowthstudio.com/wp-content/uploads/sites/38/2026/03/organic-growth-top-10-case-studies-for-2026-featured.webp?v=1774694002 1408w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </a> <div class="article-card-body"> <a href="https://organicgrowthstudio.com/category/marketing-strategy/" class="article-card-category" style="color:#be185d"> Marketing Strategy </a> <h3 class="article-card-title"> <a href="https://organicgrowthstudio.com/marketing-30-growth-with-2026-data/">Marketing: 30% Growth with 2026 Data</a> </h3> <p class="article-card-excerpt">Listen to this article · 10 min listen1.0xAudio playback not supported in this browser.For too long, marketing professionals have relied on gut feelings and outdated playbooks. 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All rights reserved. </div> <nav class="footer-nav" role="navigation"> <a href="https://organicgrowthstudio.com/unsubscribe/">Unsubscribe</a> </nav> </div> </div> </footer> <script id="sat-tts-script"> (function(){ if (!('speechSynthesis' in window) || !('SpeechSynthesisUtterance' in window)) { document.querySelectorAll('.sat-tts-player').forEach(function(el){ el.setAttribute('data-state', 'unsupported'); var t = el.querySelector('.sat-tts-title-text'); var i18n = el.querySelector('.sat-tts-i18n'); if (t && i18n) t.textContent = i18n.dataset.unsupported; }); return; } var player = document.querySelector('.sat-tts-player[data-sat-tts]'); if (!player) return; var contentRoot = document.querySelector('.post-content') || document.querySelector('article .single-post-main') || document.querySelector('article'); if (!contentRoot) return; var toggleBtn = player.querySelector('.sat-tts-toggle'); var rateBtn = player.querySelector('.sat-tts-rate'); var titleText = player.querySelector('.sat-tts-title-text'); var progressEl = player.querySelector('.sat-tts-progress-fill'); var i18n = player.querySelector('.sat-tts-i18n'); var STORAGE_KEY = 'sat_tts_v1_' + (location.pathname || '/'); var RATE_CYCLE = [1, 1.25, 1.5, 2, 0.85]; // ── Build chunks ───────────────────────────────────────────── // Strip HTML to a clean, sequential text array. We skip elements // that read awkwardly aloud (figures, embedded video/audio, the // related-callout sidebars, FAQ schema-heavy sections, code). function buildChunks(root) { var clone = root.cloneNode(true); // Remove things we never want spoken. clone.querySelectorAll( 'script,style,figure,iframe,video,audio,svg,noscript,' + 'aside,.related-callout,.sidebar-share,.sat-tts-player,' + '.article-feedback,.author-bio,.post-tags,.read-next-bar,' + '.post-navigation,.related-posts,form,nav,.toc-container' ).forEach(function(n){ n.parentNode && n.parentNode.removeChild(n); }); var blockSel = 'h1,h2,h3,h4,h5,h6,p,li,blockquote,td,th,dt,dd'; var blocks = clone.querySelectorAll(blockSel); var chunks = []; blocks.forEach(function(b){ var t = (b.textContent || '').replace(/\s+/g, ' ').trim(); if (!t) return; // Long paragraphs: break on sentence boundaries so Chrome // doesn't silently drop after ~15s of a single utterance. if (t.length > 220) { var sentences = t.match(/[^.!?]+[.!?]+(?:\s|$)|[^.!?]+$/g) || [t]; var buf = ''; sentences.forEach(function(s){ s = s.trim(); if (!s) return; if ((buf + ' ' + s).trim().length > 220 && buf) { chunks.push(buf.trim()); buf = s; } else { buf = (buf ? buf + ' ' : '') + s; } }); if (buf.trim()) chunks.push(buf.trim()); } else { chunks.push(t); } }); return chunks; } var chunks = buildChunks(contentRoot); if (chunks.length === 0) return; var totalChars = chunks.reduce(function(a,c){ return a + c.length; }, 0); // ── State machine ─────────────────────────────────────────── var state = { playing: false, paused: false, chunkIndex: 0, charsSpoken: 0, rate: 1, voice: null, currentUtter: null, }; try { var saved = JSON.parse(localStorage.getItem(STORAGE_KEY) || 'null'); if (saved && typeof saved.chunkIndex === 'number' && saved.chunkIndex < chunks.length) { state.chunkIndex = saved.chunkIndex; state.charsSpoken = saved.charsSpoken || 0; state.rate = saved.rate || 1; } } catch (e) {} applyRate(state.rate); updateProgress(); // ── Voice selection ───────────────────────────────────────── // speechSynthesis populates voices async on most browsers. The // picker: // 1. filters by html lang prefix (en/es/...) // 2. drops novelty/character voices (Apple ships ~30 of them // and they sort BEFORE the natural ones on macOS, which is // why an unguarded pool[0] fallback ends up reading // Spanish articles in Eddy/Flo/Reed instead of Mónica) // 3. ranks survivors by an explicit per-language preference // list of high-quality voices, with a fallback that prefers // `localService` (built-in premium) over remote voices. var NOVELTY_NAME_RE = /^(Albert|Bad News|Bahh|Bells|Boing|Bubbles|Cellos|Deranged|Good News|Hysterical|Pipe Organ|Trinoids|Whisper|Wobble|Zarvox|Eddy|Flo|Grandma|Grandpa|Jester|Junior|Kathy|Organ|Princess|Ralph|Reed|Rocko|Sandy|Shelley|Superstar|Vicki|Victoria|Bahh|Boing|Cellos)\b/i; var PREFERRED_BY_LANG = { es: [ // macOS / iOS premium Spanish voices (best quality) /^M[oó]nica/i, // es-ES, very natural /^Paulina/i, // es-MX, very natural /^Jorge\b/i, // es-ES /^Diego\b/i, // es-AR /^Juan\b/i, // Microsoft Edge / Windows neural Spanish voices /Microsoft.*\b(Elvira|Dalia|Alvaro|Jorge|Helena|Sabina)\b.*Online/i, /Microsoft.*\b(Elvira|Dalia|Alvaro)\b/i, // Google Spanish (Chrome desktop, Android) /^Google\s+espa[ñn]ol(?:\s+de\s+(?:M[eé]xico|Estados Unidos))?$/i, /^Google\s+espa[ñn]ol/i, ], en: [ /^Google\s.*(US|UK|English)/i, /^Microsoft.*(Aria|Jenny|Guy|Ryan|Davis)\b.*Online/i, /^Microsoft.*(Aria|Jenny|Guy|Ryan|Davis)\b/i, /^Samantha$/i, /^Alex$/i, /English/i, ], }; function scoreVoice(v, preferredList) { for (var i = 0; i < preferredList.length; i++) { if (preferredList[i].test(v.name)) { // Earlier list entries score higher. localService gets a // small bump so a built-in voice wins over a remote one // when both match the same pattern. return 1000 - i * 10 + (v.localService ? 1 : 0); } } // No name match — still prefer non-novelty + localService. return (v.localService ? 1 : 0); } function pickVoice() { var voices = speechSynthesis.getVoices() || []; if (voices.length === 0) return null; var lang = (document.documentElement.lang || 'en').toLowerCase().split('-')[0]; var pool = voices.filter(function(v){ return (v.lang || '').toLowerCase().indexOf(lang) === 0; }); if (pool.length === 0) pool = voices; // Strip novelty voices unless that leaves us with nothing. var filtered = pool.filter(function(v){ return !NOVELTY_NAME_RE.test(v.name); }); if (filtered.length > 0) pool = filtered; var preferredList = PREFERRED_BY_LANG[lang] || PREFERRED_BY_LANG.en; var best = null, bestScore = -Infinity; pool.forEach(function(v){ var s = scoreVoice(v, preferredList); if (s > bestScore) { bestScore = s; best = v; } }); return best || pool[0]; } if (typeof speechSynthesis.addEventListener === 'function') { speechSynthesis.addEventListener('voiceschanged', function(){ state.voice = pickVoice(); }); } state.voice = pickVoice(); // ── Utterance queue ───────────────────────────────────────── function speakNext() { if (state.chunkIndex >= chunks.length) { stopAll(true); return; } var u = new SpeechSynthesisUtterance(chunks[state.chunkIndex]); u.rate = state.rate; u.pitch = 1; u.volume = 1; // Setting `lang` explicitly is what triggers the Spanish // synthesis backend on Chrome/Edge (which shipped neural // Spanish voices that aren't always exposed via getVoices // until referenced). When `voice` is set we prefer the // voice's own lang to avoid a mismatch. if (state.voice) { u.voice = state.voice; if (state.voice.lang) u.lang = state.voice.lang; } else { u.lang = (document.documentElement.lang || 'en'); } u.onend = function() { if (!state.playing) return; state.charsSpoken += chunks[state.chunkIndex].length; state.chunkIndex += 1; persist(); updateProgress(); if (state.chunkIndex < chunks.length) { speakNext(); } else { stopAll(true); } }; u.onerror = function(ev) { if (ev && ev.error === 'interrupted') return; state.playing = false; state.paused = false; state.currentUtter = null; renderState(); }; u.onboundary = function(ev) { if (ev && typeof ev.charIndex === 'number') { var partial = state.charsSpoken + Math.min(ev.charIndex, chunks[state.chunkIndex].length); var pct = Math.min(100, (partial / totalChars) * 100); progressEl.style.width = pct + '%'; } }; state.currentUtter = u; speechSynthesis.speak(u); } function play() { if (state.paused) { speechSynthesis.resume(); state.paused = false; state.playing = true; renderState(); return; } // Some browsers leave the queue stuck after a previous error; // cancel before starting fresh. try { speechSynthesis.cancel(); } catch (e) {} state.playing = true; state.paused = false; renderState(); speakNext(); } function pause() { if (!state.playing) return; try { speechSynthesis.pause(); } catch (e) {} state.paused = true; state.playing = false; persist(); renderState(); } function stopAll(reset) { try { speechSynthesis.cancel(); } catch (e) {} state.playing = false; state.paused = false; state.currentUtter = null; if (reset) { state.chunkIndex = 0; state.charsSpoken = 0; progressEl.style.width = '0%'; try { localStorage.removeItem(STORAGE_KEY); } catch (e) {} } renderState(); } // ── Rate cycle ───────────────────────────────────────────── function applyRate(r) { state.rate = r; rateBtn.textContent = r.toFixed(2).replace(/\.?0+$/, '') + 'x'; persist(); } rateBtn.addEventListener('click', function(){ var i = RATE_CYCLE.indexOf(state.rate); var next = RATE_CYCLE[(i + 1) % RATE_CYCLE.length]; applyRate(next); // If currently playing, restart the current chunk at the // new rate (Web Speech doesn't let you change rate mid-utter). if (state.playing && state.currentUtter) { stopAll(false); state.playing = true; renderState(); speakNext(); } }); toggleBtn.addEventListener('click', function(){ if (state.playing) { pause(); } else { play(); } }); // ── Chrome 15-second cutoff workaround ───────────────────── // Chrome stops Web Speech after ~15s of continuous output. We // ping pause+resume every 10s while playing to keep the queue // alive. Harmless on browsers that don't need it. setInterval(function(){ if (state.playing && !state.paused) { try { speechSynthesis.pause(); speechSynthesis.resume(); } catch (e) {} } }, 10000); // ── Persistence + UI ─────────────────────────────────────── function persist() { try { localStorage.setItem(STORAGE_KEY, JSON.stringify({ chunkIndex: state.chunkIndex, charsSpoken: state.charsSpoken, rate: state.rate, })); } catch (e) {} } function updateProgress() { var pct = totalChars ? Math.min(100, (state.charsSpoken / totalChars) * 100) : 0; progressEl.style.width = pct + '%'; } function renderState() { if (!i18n) return; if (state.playing) { player.setAttribute('data-state', 'playing'); titleText.textContent = i18n.dataset.playing; toggleBtn.setAttribute('aria-label', 'Pause'); } else if (state.paused) { player.setAttribute('data-state', 'paused'); titleText.textContent = i18n.dataset.paused; toggleBtn.setAttribute('aria-label', 'Resume'); } else { player.removeAttribute('data-state'); titleText.textContent = i18n.dataset.listen; toggleBtn.setAttribute('aria-label', 'Play'); } } // ── GA4 listen events ───────────────────────────────────── // Fire a small custom event the first time a visitor presses // play, so we can answer "does the listen button move // engagement?" from the analytics dashboard. var firedFirstPlay = false; toggleBtn.addEventListener('click', function(){ if (firedFirstPlay) return; if (typeof window.gtag === 'function') { try { window.gtag('event', 'tts_listen_play', { event_category: 'engagement', event_label: location.pathname, value: 1, }); } catch (e) {} } firedFirstPlay = true; }); // Stop speech when the visitor leaves the page so it doesn't // continue narrating in the background after navigation. window.addEventListener('beforeunload', function(){ try { speechSynthesis.cancel(); } catch (e) {} }); })(); </script> <script> (function(){ var SUB="https:\/\/organicgrowthstudio.com\/wp-json\/satellite\/v1\/newsletter"; var UNSUB="https:\/\/organicgrowthstudio.com\/wp-json\/satellite\/v1\/newsletter\/unsubscribe"; var PAGE="https:\/\/organicgrowthstudio.com\/unsubscribe\/"; var LANG=(document.documentElement.lang||'en').slice(0,2); var SEL=[ 'form.satellite-newsletter-form', 'form.newsletter-form', 'form.t1-newsletter-form','form.t1-footer-subscribe', 'form.t4-footer-subscribe','form.t4-sub-form', 'form.t5-footer-subscribe','form.t5-sub-form', 'form.t6-footer-subscribe','form.t6-sub-form', 'form.t7-news-form','form.t7-stayup-form','form.t7-sub-form', 'form.t8-sub-form','form.t8-footer-subscribe', 'form.t9-sub-form','form.t9-footer-subscribe', '.benqu-newsletter form' ].join(','); 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}); if(form.getAttribute('data-nl-mode')!=='unsubscribe'){ var next=form.nextElementSibling; if(!next || !next.classList || !next.classList.contains('satellite-nl-unsub')){ var p=document.createElement('p'); p.className='satellite-nl-unsub'; p.innerHTML='<a href="'+PAGE+'">Unsubscribe</a>'; form.insertAdjacentElement('afterend', p); } } form.addEventListener('submit', function(e){ e.preventDefault(); e.stopImmediatePropagation(); var input=form.querySelector('input[type="email"]'); var btn=form.querySelector('button[type="submit"],button:not([type]),input[type="submit"]'); if(!input||!input.value) return; var mode=form.getAttribute('data-nl-mode')==='unsubscribe'?'unsubscribe':'subscribe'; var endpoint=mode==='unsubscribe'?UNSUB:SUB; var orig=btn?btn.textContent:''; if(btn){btn.disabled=true;btn.textContent='...';} fetch(endpoint,{ method:'POST', headers:{'Content-Type':'application/json'}, body:JSON.stringify({email:input.value,source:sourceOf(form)}) }).then(function(r){return r.json();}).then(function(data){ if(data && data.success){ var note=document.createElement('p'); note.style.cssText='font-weight:600;padding:12px 0;margin:0;'; note.textContent=msg(data.status,mode); form.innerHTML=''; form.appendChild(note); }else{ if(btn){btn.textContent=(data&&data.message)||'Error';btn.disabled=false;} } }).catch(function(){ if(btn){btn.textContent='Error';setTimeout(function(){btn.textContent=orig;btn.disabled=false;},2000);} }); }, true); } function scan(){ document.querySelectorAll(SEL).forEach(bind); } scan(); if(window.MutationObserver){ new MutationObserver(scan).observe(document.body,{childList:true,subtree:true}); } })(); </script> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/sites/38/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/satellite-theme/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <script id="satellite-main-js-extra"> var satelliteAjax = {"ajaxurl":"https://organicgrowthstudio.com/wp-admin/admin-ajax.php","nonce":"356e229058"}; 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var host=''; try{host=new URL(href,location.href).hostname;}catch(e){return;} var brand=brandFor(host); if(!brand) return; if(a.getAttribute('data-sat-brand-tracked')==='1') return; a.setAttribute('data-sat-brand-tracked','1'); track(a.href||href,brand,host); },true); })(); </script> <link rel="preconnect" href="https://fonts.googleapis.com" /> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /> <link rel="preload" as="style" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=DM+Mono:wght@400;500&display=swap" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=DM+Mono:wght@400;500&display=swap"></noscript> <style id="aeo-popup-styles"> #aeo-popup-root { --accent: #E8471A; --accent-dim: #C93C12; --accent-mid: #F07040; --accent-soft: #F9A07A; --card-bg: linear-gradient(105deg, #ffffff 0%, #fff4f0 40%, #ffeee7 70%, #ffffff 100%); --card-fade: #fff8f5; --bar-bg: linear-gradient(105deg, #ffffff 0%, #fff4f0 40%, #ffeee7 70%, #ffffff 100%); --cta-grad: linear-gradient(90deg, #E8471A 0%, #F07040 50%, #E8471A 100%); --cta-text: #ffffff; --shadow-rgb: 232,71,26; --ink: #111111; --ink-soft: #555555; --ink-faint: #999999; --border: #E2E4DC; --banner-h: 88px; /* "Google Sans" is in the stack as the brand fallback for installs that have it locally (e.g. internal Google environments); Inter is the loaded webfont and the de-facto free substitute. */ --font-display: 'Inter', 'Google Sans', system-ui, sans-serif; --font-body: 'Inter', 'Google Sans', system-ui, sans-serif; --font-mono: 'DM Mono', ui-monospace, Menlo, monospace; } #aeo-popup-root, #aeo-popup-root * { box-sizing: border-box; } @keyframes aeoPulse { 0%,100% { opacity:1; transform:scale(1); } 50% { opacity:.4; transform:scale(.7); } } @keyframes aeoCtaShimmer { 0% { background-position:0% 0%; } 50% { background-position:100% 0%; } 100% { background-position:0% 0%; } } @keyframes aeoBannerBreathe{ 0% { background-position:0% 50%; } 50% { background-position:100% 50%; } 100% { background-position:0% 50%; } } @keyframes aeoCardSlideUp { to { transform: translateY(0); opacity: 1; } } @keyframes aeoCardSlideDown{ to { transform: translateY(calc(100% + 32px)); opacity: 0; } } @keyframes aeoBarSlideUp { to { transform: translateY(0); opacity: 1; } } @keyframes aeoScTicker { 0% { transform: translateX(0); } 100% { transform: translateX(-33.3333%); } } /* ── STICKY CARD (bottom-left, initial state) ────────────────────── Default state is hidden -- JS adds .aeo-iframe-ready on the root once the modal iframe has finished loading in the background (or after a safety timeout), so the slide-up coincides with the funnel being click-ready. */ #aeo-popup-root .sticky-card { position: fixed; bottom: 24px; left: 24px; z-index: 9990; width: 340px; border-radius: 16px; overflow: hidden; border: 1px solid var(--border); box-shadow: 0 8px 40px rgba(var(--shadow-rgb),0.15), 0 2px 8px rgba(0,0,0,0.07); background: var(--card-bg); background-size: 300% 300%; transform: translateY(calc(100% + 32px)); opacity: 0; } #aeo-popup-root.aeo-iframe-ready .sticky-card { animation: aeoCardSlideUp 0.6s cubic-bezier(0.22,1,0.36,1) forwards, aeoBannerBreathe 5s ease-in-out 0.6s infinite; } #aeo-popup-root.aeo-skip-card .sticky-card { display: none; } #aeo-popup-root.aeo-lead-done .sticky-card, #aeo-popup-root.aeo-lead-done .sticky-banner { display: none; } #aeo-popup-root .sticky-card.hiding { animation: aeoCardSlideDown 0.4s cubic-bezier(0.4,0,1,1) forwards !important; } /* ── Border Beam ─────────────────────────────────────── A bright accent-coloured "comet" travels around the card perimeter. Implemented as a single ::before pseudo-element: 1. conic-gradient paints the comet (transparent for ~75% of the circle, then a soft -> bright -> soft fade across the last ~100°), 2. mask-composite:exclude cuts the inside out so only a 2px ring remains -- the comet appears to glide along the border, 3. @property animates the gradient's `from` angle so the rotation is on the gradient itself, not via transform (no sub-pixel shimmer, no GPU compositing cost, and the corners stay sharp). Browsers without @property (older Firefox <128, older Safari <16.4) render the gradient statically -- graceful degradation. */ @property --aeo-beam-angle { syntax: '<angle>'; initial-value: 0deg; inherits: false; } #aeo-popup-root .sticky-card::before { content: ''; position: absolute; inset: 0; border-radius: inherit; padding: 2px; background: conic-gradient( from var(--aeo-beam-angle), transparent 0deg, transparent 250deg, var(--accent-soft) 305deg, var(--accent) 340deg, var(--accent-soft) 360deg ); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; mask-composite: exclude; pointer-events: none; z-index: 1; opacity: 0; transition: opacity .4s ease; } #aeo-popup-root.aeo-iframe-ready .sticky-card::before { opacity: 1; animation: aeoBeamRotate 5s linear infinite; } @keyframes aeoBeamRotate { to { --aeo-beam-angle: 360deg; } } #aeo-popup-root .sc-inner { padding: 18px 18px 20px; } #aeo-popup-root .sc-header { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; } #aeo-popup-root .sc-label { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent-dim); display: flex; align-items: center; gap: 6px; } #aeo-popup-root .sc-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); animation: aeoPulse 2s ease-in-out infinite; flex-shrink: 0; } #aeo-popup-root .sc-close { width: 26px; height: 26px; border-radius: 50%; border: 1px solid var(--border); background: transparent; cursor: pointer; display: flex; align-items: center; justify-content: center; color: var(--ink-faint); font-size: 16px; line-height: 1; transition: border-color .2s, color .2s, background .2s; flex-shrink: 0; padding: 0; } #aeo-popup-root .sc-close:hover { border-color: var(--ink); color: var(--ink); background: #F5F6F2; } #aeo-popup-root .sc-headline { font-family: var(--font-display); font-size: 19px; font-weight: 800; color: var(--ink); letter-spacing: -0.4px; line-height: 1.25; margin: 0 0 8px; } #aeo-popup-root .sc-sub { font-size: 13px; color: var(--ink-faint); line-height: 1.5; margin: 0 0 12px; font-family: var(--font-body); } #aeo-popup-root .sc-ticker-wrap { position: relative; overflow: hidden; margin-bottom: 14px; height: 28px; } #aeo-popup-root .sc-ticker-wrap::before, #aeo-popup-root .sc-ticker-wrap::after { content: ''; position: absolute; inset-block: 0; width: 20px; z-index: 2; pointer-events: none; } #aeo-popup-root .sc-ticker-wrap::before { left: 0; background: linear-gradient(to right, var(--card-fade), transparent); } #aeo-popup-root .sc-ticker-wrap::after { right: 0; background: linear-gradient(to left, var(--card-fade), transparent); } #aeo-popup-root .sc-ticker { /* Marquee math (do not change without revisiting both this rule AND the aeoScTicker keyframe + the JS that builds the chip list): - Each chip is 28px wide with an 8px trailing margin = 36px slot. - We render 3 copies of the 6-engine ticker = 18 chips = 648px. - One copy width = 6 * 36 = 216px = exactly 1/3 of the total. - The keyframe translates -33.3333% (= -216px), so the moment the first copy finishes scrolling out, the second copy is already occupying its exact original position. Seamless loop. We use margin-right on the chip (not flex gap) on purpose: flex gap only sits *between* siblings, which is one short for the cycle to line up with translateX. margin-right counts on every chip, so the total width is N*(chip+gap) and -1/N translation hits the boundary cleanly. Three copies is also what keeps the right edge of the card from ever going empty mid-scroll -- a single copy (216px) is narrower than the visible card content area, so doubled content would leave a gap on the right at the end of every cycle. */ display: flex; width: max-content; animation: aeoScTicker 18s linear infinite; align-items: center; height: 100%; } #aeo-popup-root .sc-logo-chip { width: 28px; height: 28px; border-radius: 8px; flex-shrink: 0; margin-right: 8px; display: flex; align-items: center; justify-content: center; overflow: hidden; /* Faint inset border. On dark/coloured chips it's invisible; on the white Copilot chip it's what keeps the icon from floating against the light card background. */ box-shadow: inset 0 0 0 1px rgba(0,0,0,0.06); } #aeo-popup-root .sc-logo-chip img { width: 18px; height: 18px; object-fit: contain; display: block; filter: drop-shadow(0 1px 1px rgba(0,0,0,0.15)); } /* Copilot-specific override: Microsoft's multicolor ribbon mark has finer detail than any of the other engines' marks (which are single- colour silhouettes), and its lighter gradient tips (cyan, yellow, pink) wash out at small sizes on a white chip. Bumping the image to nearly fill the 28px chip restores legibility. We target by [title] so future engine additions don't accidentally pick this up. */ #aeo-popup-root .sc-logo-chip[title="Copilot"] img { width: 24px; height: 24px; /* No drop-shadow on the Copilot icon -- the soft glow muddies the gradient ribbon. */ filter: none; } #aeo-popup-root .sc-cta { display: flex; align-items: center; justify-content: center; gap: 6px; width: 100%; font-family: var(--font-body); font-size: 14px; font-weight: 600; color: var(--cta-text); background: var(--cta-grad); background-size: 200% 100%; border: none; border-radius: 100px; padding: 11px 20px; cursor: pointer; text-decoration: none; animation: aeoCtaShimmer 3s ease-in-out 2.4s infinite; transition: transform .15s, box-shadow .2s; } #aeo-popup-root .sc-cta:hover { transform: scale(1.02); box-shadow: 0 4px 20px rgba(var(--shadow-rgb),0.4); animation-play-state: paused; } #aeo-popup-root .sc-cta .arrow { font-size: 15px; transition: transform .2s; } #aeo-popup-root .sc-cta:hover .arrow { transform: translateX(3px); } /* ── STICKY BAR (after card dismissed) ──────────────────────────── */ #aeo-popup-root .sticky-banner { position: fixed; bottom: 0; left: 0; right: 0; z-index: 9990; transform: translateY(100%); opacity: 0; pointer-events: none; background: var(--bar-bg); background-size: 300% 300%; border-top: 1px solid var(--border); box-shadow: 0 -4px 32px rgba(var(--shadow-rgb),0.08), 0 -1px 0 rgba(var(--shadow-rgb),0.15); } #aeo-popup-root .sticky-banner.visible { pointer-events: all; animation: aeoBarSlideUp 0.5s cubic-bezier(0.22,1,0.36,1) forwards, aeoBannerBreathe 5s ease-in-out 0.5s infinite; } #aeo-popup-root .sticky-banner::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--accent) 0%, var(--accent-soft) 60%, transparent 100%); } #aeo-popup-root .banner-inner { max-width: 1240px; margin: 0 auto; padding: 0 32px; height: var(--banner-h); display: flex; align-items: center; gap: 24px; } #aeo-popup-root .banner-label { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent-dim); white-space: nowrap; flex-shrink: 0; display: flex; align-items: center; gap: 6px; } #aeo-popup-root .banner-label::before { content: ''; display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); animation: aeoPulse 2s ease-in-out infinite; } #aeo-popup-root .banner-divider-v { width: 1px; height: 32px; background: var(--border); flex-shrink: 0; } #aeo-popup-root .banner-headline { font-family: var(--font-display); font-size: 15px; font-weight: 800; color: var(--ink); letter-spacing: -0.3px; flex: 1; min-width: 0; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; margin: 0; } #aeo-popup-root .banner-sub { font-size: 13px; color: var(--ink-faint); flex-shrink: 0; white-space: nowrap; font-family: var(--font-body); } #aeo-popup-root .banner-cta { display: inline-flex; align-items: center; gap: 6px; font-family: var(--font-body); font-size: 14px; font-weight: 600; color: var(--cta-text); background: var(--cta-grad); background-size: 200% 100%; border: none; border-radius: 100px; padding: 11px 28px; cursor: pointer; text-decoration: none; white-space: nowrap; flex-shrink: 0; animation: aeoCtaShimmer 3s ease-in-out 0.5s infinite; transition: transform .15s, box-shadow .2s; } #aeo-popup-root .banner-cta:hover { transform: scale(1.03); box-shadow: 0 4px 20px rgba(var(--shadow-rgb),0.4); animation-play-state: paused; } #aeo-popup-root .banner-cta .arrow { font-size: 16px; line-height: 1; transition: transform .2s; } #aeo-popup-root .banner-cta:hover .arrow { transform: translateX(3px); } /* ── IFRAME MODAL (full-screen takeover) ────────────────────────── */ /* Matches the Verdict V2 full-page lead capture pattern: edge-to-edge shell, no card chrome, just a translucent floating top bar with "Back to article" and a close pill. The AEO funnel's own branding inside the iframe carries the visual weight. */ #aeo-popup-root .aeo-modal { position: fixed; inset: 0; z-index: 10000; background: #ffffff; display: flex; flex-direction: column; opacity: 0; pointer-events: none; transition: opacity .25s ease; } #aeo-popup-root .aeo-modal.open { opacity: 1; pointer-events: all; } #aeo-popup-root .aeo-modal-backdrop { display: none; } #aeo-popup-root .aeo-modal-shell { position: relative; z-index: 1; display: flex; flex-direction: column; width: 100%; height: 100%; background: #ffffff; } #aeo-popup-root .aeo-modal-bar { position: relative; z-index: 3; display: flex; align-items: center; justify-content: space-between; padding: 12px 20px; background: #ffffff; border-bottom: 1px solid rgba(0,0,0,0.06); flex-shrink: 0; } #aeo-popup-root .aeo-modal-back { display: inline-flex; align-items: center; gap: 6px; font-family: var(--font-body); font-size: 13px; font-weight: 500; color: var(--ink-soft); background: transparent; border: none; cursor: pointer; padding: 6px 8px; border-radius: 8px; transition: background .15s, color .15s; } #aeo-popup-root .aeo-modal-back:hover { background: #F0F1EC; color: var(--ink); } #aeo-popup-root .aeo-modal-iframe-wrap { position: relative; flex: 1; background: #ffffff; overflow: hidden; } #aeo-popup-root .aeo-modal-iframe { width: 100%; height: 100%; border: 0; display: block; background: #ffffff; } #aeo-popup-root .aeo-modal-loading { position: absolute; inset: 0; display: flex; align-items: center; justify-content: center; font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-faint); background: #ffffff; transition: opacity .3s ease; z-index: 1; pointer-events: none; } #aeo-popup-root .aeo-modal-iframe-wrap.loaded .aeo-modal-loading { opacity: 0; } #aeo-popup-root .aeo-modal-loading .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); animation: aeoPulse 1.2s ease-in-out infinite; margin-right: 8px; } /* lock background scroll when modal is open */ body.aeo-modal-open { overflow: hidden; } /* Bar collapses to headline + CTA on narrower viewports, but the card keeps its 340px bottom-left footprint all the way down to phone widths. Real phones (≤480px) get the full-width card so the CTA stays tappable. */ @media (max-width: 900px) { #aeo-popup-root .banner-inner { padding: 0 16px; gap: 12px; } #aeo-popup-root .banner-label, #aeo-popup-root .banner-divider-v, #aeo-popup-root .banner-sub { display: none; } #aeo-popup-root .banner-headline { font-size: 13px; } #aeo-popup-root .banner-cta { font-size: 13px; padding: 9px 18px; } } @media (max-width: 480px) { #aeo-popup-root .sticky-card { left: 12px; bottom: 12px; width: calc(100vw - 24px); } } @media (prefers-reduced-motion: reduce) { #aeo-popup-root .sticky-card, #aeo-popup-root .sticky-banner.visible, #aeo-popup-root .sc-cta, #aeo-popup-root .banner-cta { animation: none !important; } #aeo-popup-root.aeo-iframe-ready .sticky-card { transform: none; opacity: 1; } } </style> <div id="aeo-popup-root" data-variant="small-report" data-domain="organicgrowthstudio.com"> <div class="sticky-card" id="aeoStickyCard" role="complementary" aria-label="AI Visibility Radar — Free AEO Report"> <div class="sc-inner"> <div class="sc-header"> <span class="sc-label"><span class="sc-dot"></span>AI VISIBILITY RADAR</span> <button type="button" class="sc-close" id="aeoCardClose" aria-label="Dismiss">×</button> </div> <p class="sc-headline">Are AI engines recommending your brand?</p> <p class="sc-sub">Check your score on 5 AI engines — instantly.</p> <div class="sc-ticker-wrap"><div class="sc-ticker" id="aeoScTicker"></div></div> <a href="#" class="sc-cta" id="aeoCardCta"> Check for Free <span class="arrow">→</span> </a> </div> </div> <div class="sticky-banner" id="aeoStickyBanner" role="complementary" aria-label="AI Visibility Radar — Free AEO Report"> <div class="banner-inner"> <span class="banner-label">AI VISIBILITY RADAR</span> <div class="banner-divider-v"></div> <p class="banner-headline">Are AI engines recommending your brand?</p> <span class="banner-sub">Check your score on 5 AI engines — instantly.</span> <a href="#" class="banner-cta" id="aeoBarCta"> Check for Free <span class="arrow">→</span> </a> </div> </div> <div class="aeo-modal" id="aeoModal" role="dialog" aria-modal="true" aria-label="AI Visibility Radar — Free AEO Report" aria-hidden="true"> <div class="aeo-modal-backdrop" data-aeo-close></div> <div class="aeo-modal-shell"> <header class="aeo-modal-bar"> <button type="button" class="aeo-modal-back" data-aeo-close> <span aria-hidden="true">←</span> Back to article </button> </header> <div class="aeo-modal-iframe-wrap" id="aeoModalIframeWrap"> <div class="aeo-modal-loading"><span class="dot"></span>Loading report…</div> <iframe id="aeoModalIframe" class="aeo-modal-iframe" title="AI Visibility Radar — Free AEO Report" referrerpolicy="no-referrer-when-downgrade" allow="clipboard-write" src="https://aeo.prod-mobtools.com/aeo/small-report?embed=1&utm_source=organicgrowthstudio.com&utm_medium=satellite&utm_campaign=aeo-popup&utm_content=small-report"></iframe> </div> </div> </div> </div> <script id="aeo-popup-script"> (function () { var root = document.getElementById('aeo-popup-root'); if (!root) return; var card = document.getElementById('aeoStickyCard'); var bar = document.getElementById('aeoStickyBanner'); var modal = document.getElementById('aeoModal'); var iframe = document.getElementById('aeoModalIframe'); var wrap = document.getElementById('aeoModalIframeWrap'); var closeBtn = document.getElementById('aeoCardClose'); var cardCta = document.getElementById('aeoCardCta'); var barCta = document.getElementById('aeoBarCta'); var ticker = document.getElementById('aeoScTicker'); /* ---------- analytics -------------------------------- Posts to the existing /wp-json/satellite/v1/lead-event proxy, which forwards to the backend's POST /api/leads/event. Events here are prefixed with "aeo_" so the lawyer funnel chart on the same dashboard never picks them up. ----------------------------------------------------- */ var AEO_DOMAIN = "organicgrowthstudio.com"; var AEO_VARIANT = "small-report"; var AEO_NICHE = "marketing"; var AEO_EVENT_URL = "https:\/\/organicgrowthstudio.com\/wp-json\/satellite\/v1\/lead-event"; var AEO_EVENT_NONCE = "9e91d5b9e5"; /* localStorage visitor_id so unique-clicker counts on the dashboard are stable across sessions on the same browser. UUIDv4-ish via random bytes; no PII, just a stable handle for COUNT(DISTINCT) on the backend. */ function aeoGetVisitorId() { try { var KEY = 'aeo_vid'; var existing = localStorage.getItem(KEY); if (existing) return existing; var b = (crypto && crypto.getRandomValues) ? crypto.getRandomValues(new Uint8Array(16)) : (function () { var arr = []; for (var i=0;i<16;i++) arr.push(Math.floor(Math.random()*256)); return arr; })(); b[6] = (b[6] & 0x0f) | 0x40; // version 4 b[8] = (b[8] & 0x3f) | 0x80; // variant var hex = Array.prototype.map.call(b, function (x) { return ('0' + x.toString(16)).slice(-2); }).join(''); var id = hex.slice(0,8)+'-'+hex.slice(8,12)+'-'+hex.slice(12,16)+'-'+hex.slice(16,20)+'-'+hex.slice(20,32); localStorage.setItem(KEY, id); return id; } catch (e) { return ''; // private mode / disabled storage -- silently drop } } var AEO_VISITOR_ID = aeoGetVisitorId(); function aeoTrack(eventType, extraMeta) { try { var meta = { variant: AEO_VARIANT, niche: AEO_NICHE }; if (extraMeta) for (var k in extraMeta) if (Object.prototype.hasOwnProperty.call(extraMeta, k)) meta[k] = extraMeta[k]; var payload = { domain: AEO_DOMAIN, event_type: eventType, visitor_id: AEO_VISITOR_ID, page_url: location.href, metadata_json: JSON.stringify(meta) }; var body = JSON.stringify(payload); if (navigator.sendBeacon) { navigator.sendBeacon( AEO_EVENT_URL + '?_wpnonce=' + encodeURIComponent(AEO_EVENT_NONCE), new Blob([body], { type: 'application/json' }) ); } else { fetch(AEO_EVENT_URL, { method: 'POST', headers: { 'Content-Type': 'application/json', 'X-WP-Nonce': AEO_EVENT_NONCE }, body: body, keepalive: true }); } } catch (e) { /* analytics must never break the popup */ } } /* ---------- cookies ---------- */ function readCookie(name) { var m = document.cookie.match('(?:^|;)\\s*' + name + '=([^;]*)'); return m ? decodeURIComponent(m[1]) : ''; } function writeCookie(name, value, days) { var d = new Date(); d.setTime(d.getTime() + days * 24 * 60 * 60 * 1000); document.cookie = name + '=' + encodeURIComponent(value) + '; expires=' + d.toUTCString() + '; path=/; SameSite=Lax'; } /* Cookie names are versioned. An earlier iteration of this script set aeo_lead_done from a 15s dwell-time heuristic (since removed); any tester who left the modal open during that period now carries a 30-day cookie that silently hides the popup forever. Bumping the name to _v2 retires that stale state without forcing anyone to clear browser cookies. */ var CARD_DISMISSED = 'aeo_card_dismissed_v2'; var LEAD_DONE = 'aeo_lead_done_v2'; if (readCookie(LEAD_DONE) === '1') { root.classList.add('aeo-lead-done'); return; } /* ---------- reveal the card (or bar) ---------- The iframe is preloading in the background regardless of card state, so we don't gate reveal on it -- we just slide the card up on a quick fixed timer so the popup is visible reliably on every refresh, even when the cross-origin iframe's load event is slow or never fires. By the time the user finishes reading the article and clicks the CTA, the iframe is virtually always fully loaded, so clicks still open the modal instantly. */ var revealed = false; var dismissedBefore = readCookie(CARD_DISMISSED) === '1'; if (dismissedBefore) root.classList.add('aeo-skip-card'); function reveal() { if (revealed) return; revealed = true; if (dismissedBefore) { if (bar) bar.classList.add('visible'); aeoTrack('aeo_bar_impression', { source: 'bar' }); } else { root.classList.add('aeo-iframe-ready'); aeoTrack('aeo_impression', { source: 'card' }); } } /* 600ms is long enough to feel intentional (not jarring on first paint), short enough that it always wins against a slow cross-origin iframe. */ setTimeout(reveal, 600); /* ---------- ticker ---------- Three full copies of the chip list, not two. The aeoScTicker keyframe translates by exactly one copy's width (-33.3333%) so the second copy slides into the first's position seamlessly; the third copy is there to keep the right edge of the card filled while the second is doing the heavy lifting -- one copy alone (216px) is narrower than the visible card content area, so a doubled ticker leaves a visible gap at the right edge near the end of every animation cycle. */ var TOOLS = [{"name":"Gemini","bg":"#1A73E8","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/gemini.svg"},{"name":"Grok","bg":"#111111","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/grok.svg"},{"name":"Perplexity","bg":"#1FB8CD","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/perplexity.svg"},{"name":"ChatGPT","bg":"#10A37F","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/chatgpt.svg"},{"name":"Copilot","bg":"#FFFFFF","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/copilot.svg"},{"name":"Claude","bg":"#D97757","logo":"https:\/\/organicgrowthstudio.com\/wp-content\/mu-plugins\/aeo-assets\/logos\/claude.svg"}]; if (ticker) { var tripled = TOOLS.concat(TOOLS).concat(TOOLS); ticker.innerHTML = tripled.map(function (t) { return '<div class="sc-logo-chip" title="' + t.name + '" style="background:' + t.bg + ';">' + '<img src="' + t.logo + '" alt="' + t.name + '" loading="lazy" width="18" height="18">' + '</div>'; }).join(''); } /* ---------- card -> bar dismissal ---------- The slide-down animation is 0.4s. We use a matched setTimeout instead of animationend because Chrome occasionally swallows the event when another animation (the breathing background) is in flight on the same element. */ if (closeBtn) { closeBtn.addEventListener('click', function () { writeCookie(CARD_DISMISSED, '1', 30); aeoTrack('aeo_card_dismiss', { source: 'card' }); card.classList.add('hiding'); setTimeout(function () { card.style.display = 'none'; if (bar) bar.classList.add('visible'); }, 420); }); } /* ---------- modal open / close ---------- */ if (iframe && wrap) { if (iframe.complete) wrap.classList.add('loaded'); else iframe.addEventListener('load', function () { wrap.classList.add('loaded'); }, { once: true }); } function swapCardToBar() { if (!card || card.style.display === 'none' || card.classList.contains('hiding')) return; card.classList.add('hiding'); setTimeout(function () { card.style.display = 'none'; if (bar) bar.classList.add('visible'); }, 420); } function openModal(e) { if (e) e.preventDefault(); if (!modal) return; modal.setAttribute('aria-hidden', 'false'); requestAnimationFrame(function () { modal.classList.add('open'); }); document.body.classList.add('aeo-modal-open'); } function closeModal() { if (!modal || !modal.classList.contains('open')) return; modal.classList.remove('open'); document.body.classList.remove('aeo-modal-open'); setTimeout(function () { modal.setAttribute('aria-hidden', 'true'); }, 320); aeoTrack('aeo_modal_close'); /* If the card was still showing behind the modal, collapse it to the bar so the user has an obvious re-entry point. No cookie is set here -- only the explicit X on the card persists dismissal across page loads. */ swapCardToBar(); } if (cardCta) cardCta.addEventListener('click', function (e) { aeoTrack('aeo_cta_click', { source: 'card' }); openModal(e); }); if (barCta) barCta.addEventListener('click', function (e) { aeoTrack('aeo_cta_click', { source: 'bar' }); openModal(e); }); /* Generic trigger: any element with [data-aeo-open] opens the same modal. The in-article banner (aeo-inline-banner.php) uses this so it doesn't have to duplicate the modal HTML/JS -- it just renders a CTA with data-aeo-open + data-aeo-source="inline" and rides on the popup infrastructure that's already in the footer. Source is read from data-aeo-source so we can split CTR by surface in the analytics dashboard (card / bar / inline / future surfaces). */ document.querySelectorAll('[data-aeo-open]').forEach(function (el) { el.addEventListener('click', function (e) { var source = el.getAttribute('data-aeo-source') || 'external'; aeoTrack('aeo_cta_click', { source: source }); openModal(e); }); }); if (modal) { modal.querySelectorAll('[data-aeo-close]').forEach(function (el) { el.addEventListener('click', closeModal); }); } document.addEventListener('keydown', function (e) { if (e.key === 'Escape' && modal && modal.classList.contains('open')) closeModal(); }); /* ---------- future postMessage handshake (stub) ---------- Listens for a "lead-complete" event from the iframe so we can flip the LEAD_DONE cookie immediately on real submission (not on dwell time). Wire this up on the AEO side and remove the dwell-time fallback above. */ window.addEventListener('message', function (e) { if (!e || !e.origin || e.origin.indexOf('aeo.prod-mobtools.com') === -1) return; var data = e.data || {}; if (data && data.type === 'aeo:lead-complete') { writeCookie(LEAD_DONE, '1', 30); root.classList.add('aeo-lead-done'); closeModal(); } }); })(); </script> <script id="satellite-cta-fallback">(function(){ function ready(fn){ if(document.readyState!=='loading'){fn();} else {document.addEventListener('DOMContentLoaded',fn);} } ready(function(){ document.querySelectorAll('[class*="-sticky-cta"]').forEach(function(el){ var b = el.querySelector('[class*="-sticky-cta-btn"]'); if (b && /subscribe/i.test(b.textContent)) { el.remove(); } }); }); document.addEventListener('satellite:open-lead-popup', function(){ var has = (window.LawyerLeadFormV2&&window.LawyerLeadFormV2.open)||(window.AeoLeadPopup&&window.AeoLeadPopup.open)||(window.ExitIntentPopup&&window.ExitIntentPopup.open); if (!has) { window.location.href = 'https://organicgrowthstudio.com/contact/'; } }); })();</script> <script> (function(){ var bar = document.getElementById('reading-progress'); if(!bar) return; var article = document.querySelector('.post-content'); if(!article) return; var milestones = {25:false,50:false,75:false,100:false}; var startTime = Date.now(); function sendGA4(name, params) { if (window.gtag) window.gtag('event', name, params); } window.addEventListener('scroll', function(){ var rect = article.getBoundingClientRect(); var total = article.offsetHeight - window.innerHeight; var progress = Math.min(100, Math.max(0, (-rect.top / total) * 100)); bar.style.width = progress + '%'; var pct = Math.floor(progress); [25,50,75,100].forEach(function(m){ if (pct >= m && !milestones[m]) { milestones[m] = true; sendGA4('scroll_depth', {percent: m, reading_seconds: Math.round((Date.now()-startTime)/1000)}); } }); }, {passive:true}); function sendReadingTime() { var seconds = Math.round((Date.now()-startTime)/1000); if (seconds > 3) sendGA4('reading_time', {seconds: seconds, scroll_reached: Math.max.apply(null, Object.keys(milestones).filter(function(k){return milestones[k];})) || 0}); } document.addEventListener('visibilitychange', function(){ if(document.visibilityState==='hidden') sendReadingTime(); }); window.addEventListener('beforeunload', sendReadingTime); })(); </script> <script> (function(){ var toc = document.querySelector('.toc-container'); if(!toc) return; var title = toc.querySelector('.toc-title'); if(window.innerWidth <= 768) { toc.classList.add('toc-collapsed'); title.addEventListener('click', function(){ toc.classList.toggle('toc-collapsed'); }); } var links = toc.querySelectorAll('.toc-list a'); var sections = []; links.forEach(function(a){ var id = a.getAttribute('href'); if(id) { var el = document.querySelector(id); if(el) sections.push({el:el,link:a}); } }); if(!sections.length) return; var raf; window.addEventListener('scroll', function(){ if(raf) return; raf = requestAnimationFrame(function(){ raf = null; var scrollY = window.scrollY + 120; var active = sections[0]; for(var i=0;i<sections.length;i++){ if(sections[i].el.offsetTop <= scrollY) active = sections[i]; } links.forEach(function(l){ l.classList.remove('toc-active'); }); if(active) active.link.classList.add('toc-active'); }); }, {passive:true}); })(); </script> </body> </html>